As the Apple Watch’s April debut looms, many advertisers are beginning to question whether the tiny screens attached to wearables will really prove all that useful for reaching consumers. But marketers can make the Apple Watch, as well as other wearable devices, relevant for local search if they make the right moves to maximize potential. And now is the time to do it.

Mobile devices have already created an expectation of immediate, accurate local search results. The rise of wearables will most likely only heighten the demand for quick local search, according to Jim Yu, founder and chief executive (CEO) of BrightEdge, a leading enterprise SEO platform.