Visual content has been dominant in the marketing and personal communication worlds. In recent years, professionals have begun to notice that rich media do much more than look nice — they increase engagement, understanding, and can tell the brand story. When people think about the best ways to communicate with their brand audience, they often assume that written content is the best path. But the human brain actually processes visual content faster than text. That might explain why Forbes found that among senior executives, 59 percent would rather watch a video than read an article when both are provided.