Last month BrightEdge released its latest technological product, Content Optimizer. Built as a tight integration into Adobe Experience Manager, the product claimed to allow marketers the opportunity to optimize new content for search rankings, traffic, and conversions as it is being authored.
Fast forward four weeks and Content Optimizer already has one happy customer. Online travel agency Travelocity says that the product has fixed 67 percent of its search engine optimization (SEO) errors. In addition, the company now enjoys greater time-savings, content team alignment, and faster website policy adoption.