There are many ways marketers can optimize their content. However, understanding consumer demand, identifying efficient channels, and diversifying content type are the three most fundamental things marketers should do before all else, according to one expert. Here is why:

First, understanding consumer demand.

"Consumers today expect to receive the right content, for the right topic, at the right time. Marketers need to asses the type of content their audience is most interested in consuming before creating and publishing content," said Jim Yu, Founder, BrightEdge.

Second, identifying the channels that drive the most traffic.

"Great content is consumed, measured and shared at scale. It doesn't matter how great your content is if no one ever see it," said Yu.