A few weekends back, a local performer asked me to help him revamp his website. The reasons he asked me are twofold: I’m a friend of his, and more importantly, I don’t think he understands that my occupation of link builder/content marketer is not at all the same thing as a web designer.

My technical shortcomings aside, I’ve always been keen on the idea of owning and operating my own website: I’ve just lacked the energy to follow through. Just ask my 7-9 abandoned Blogspot and Tumblr projects. I have a bad habit of getting really hyped about an idea and then…