Brands recognize that search marketing has a strong ROI, with 72 percent of recently surveyed search marketers indicating they plan to increase their SEM technology spend this year over 2011. 26 percent foresee spending at the same level, while just 2 percent of respondents intend to reduce their investments in search marketing technology. The maturity of enterprise SEO platforms has reached mainstream adoption, notes BrightEdge in their 2012 Search Marketers Survey report.