The rise of the DD-CMO: How data-driven CMOs are maximizing performance

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Language English, British

News Item Title

News Item Author Name

Jim Yu

News Item Published Date

Tue, 07/24/2018 - 12:00

News Item Summary

Jim Yu feels CMOs are challenged with balancing immediate results and long-term strategy. Here he outlines ways to incorporate accessible and insightful data to move the performance needle.

News Item Link

https://martechtoday.com/the-rise-of-the-dd-cmo-how-data-driven-cmos-are-maximizing-performance-218693