What do you think is driving growth in the SEO enterprise technology market?

The biggest single driver for growth is the ability to measure the current business impact of SEO and forecast future returns. The market has transitioned from a technology and feature conversation to an ROI conversation.

One of the early innovations at BrightEdge was to integrate with site analytics technology (such as SiteCatalyst, Webtrends, Google Analytics ) to track and measure the economic value of SEO-driven sales.