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News Item Title
Is personalization working? Budgets are increasing, but martech challenges threaten future investments
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News Item Summary
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization initiatives.
News Item Link
https://martech.org/is-personalization-working-budgets-are-increasing-but-martech-challenges-threaten-future-investments-2/
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