Last summer, Google announced that HTTPS was to be a light ranking signal, sparking a major debate, as people have sought to determine the importance of this signal and its impact on SERPs. Although it is generally agreed that making the switch is rarely a bad decision, many site owners are deterred by the potential price and resources required to make the transition, and want to know if is really worth their effort. To be able to make the right decision, it is necessary for every site owner to examine what HTTPS means, and how it influences websites and their ranking.