English, British
News Item Title
Mobile Traffic Up 125% but Conversions Lag Behind Desktop [Study]
News Item Author Name
Jessica Lee
News Item Published Date
News Item Summary

It's no secret mobile usage is up, and brands are experiencing more and more visits to their website from mobile devices like smartphones and tablets. But are they converting? In the first edition of the BrightEdge Mobile Share report, data shows mobile traffic to sites is up 125 percent since 2012; yet, certain industries are seeing more traffic and conversions from mobile users than others. BrightEdge showed which sectors specifically had significant growth in mobile traffic when compared to desktop. Topping the charts was software and technology, financial services and the real estate sectors.