Going mobile is one of the best ways a company can gain revenue and customers today. However, if a mobile implementation is botched, companies can lose on average 68 percent of their smartphone traffic.

In a new study by BrightEdge, some 27 percent of mobile sites have various errors with their mobile development and implementation. BridgeEdge studied dynamic serving, responsive design, and separate mobile URLs in order to see which dynamic had the most errors. Not only does Google support all three types, but mobile responsive web design has been deemed the choice solution. With that being the case, BrightEdge tested sites with implemented responsive design versus other mobile solutions to see if it resulted in differences between smartphone rankings.