Mobile is commanding more of the organic search market today than ever before. Smartphones account for 23 percent, and combined with tablets' 12 percent share, mobile now equates to fully a third of today's organic search traffic. And in the coming year, smartphone share is poised to balloon by at least another 50 percent. With this explosive growth, mobile will surely be a top priority for companies across industries. But just because you're "doing mobile," doesn't necessarily mean you're doing it right. Not only must marketers fully understand the intent and goals for their mobile experience, but they must also choose the correct mobile solution to fit that desired experience.