How brands and agencies can collaborate together and succeed is something both have thought about and perhaps struggled with in the past. Market participants discuss how to get the brand-agency relationship right.

The age-old question: How can brands and agencies collaborate to succeed? As more enterprise brands partner with agency expertise, the relationship can either go well or very wrong. In this session at BrightEdge’s Share 14 event, speakers discuss how to get the brand-agency relationship right.