English, British
News Item Title
How Adobe Uses Search Data to Drive Cross-Channel Sales
News Item Author Name
Susan Kuchinskas
News Item Published Date
News Item Summary

Speaking at the BrightEdge Share12 Conference in San Francisco yesterday, Lloyd (above) laid out the way Adobe allocates its search resources and how it uses content optimization to improve ROI across all channels.

News Item Link
http://www.clickz.com/clickz/news/2205456/how-adobe-uses-search-data-to-drive-crosschannel-sales