One of the themes of the industry panel I moderated at BrightEdge Share 12 was whether Google is still "a Black Box"… and whether marketers needed their own Black Box to deal with Google's Black Box. Have marketers entered a new era of automation where, in a Spy Vs Spy scenario, big data appliances are able to measure, analyze and respond to each other? I caught up with Leo Haryono, Director of SEO at Macy's says and Lemuel Park, CTO of BrightEdge to get their view on this question.