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English, British
News Item Title
E-commerce To M-commerce: Millennials, Mobile And Holiday Shopping
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News Item Summary
Are you ready for your mobile shopper? This is the question of the year. And while businesses continue to put off their websites’ mobile optimization, shoppers continue to use their mobile devices. In fact, comScore reported last week that Q3 2013 saw $5.8 billion in mobile commerce for the quarter, up 26 percent from Q3 2012. Currently, mobile commerce (m-commerce) accounts for more than 1 in 10 e-commerce dollars.
News Item Link
http://marketingland.com/e-commerce-to-m-commerce-millennials-mobile-and-holiday-shopping-64943