The world has changed. New search terms such as "contactless delivery" and "business continuity plan" have emerged. There are many more "near me" searches and searches for legal-related content using the terms "legal help,"employment law" and "business protection." Then there is "facemask" and how to make them. The keyword "meditation" is hitting an all-time high.

Despite all the chaos, SEO principles remain the same, according to Jim Yu, CEO at BrightEdge, who makes suggestions on how to better understand brands and their customers.