Content marketing company BrightEdge has introduced a new data product designed to help marketers make the most of their content efforts. BrightEdge's describes its new tool Data Quant as "a virtual team of data scientists" that works to combine massive volumes of data from the company's big-data product, "Data Cube," with immediate, actionable insights to inform marketing decisions. This new intelligence layer—which uses predictive modeling, machine learning, and regression analysis—aims to help marketers identify trends and surface issues and pinpoint high performance so they can immediately take action to improve or enhance content.