Marketers are getting new tools to assess how well their content is doing.

Earlier this week, for instance, content marketing platform Uberflip released its Content Score, a single figure that summarizes how effective a piece of content is. Today, SEO platform provider BrightEdge is offering free access to its extensive data — and its resulting recommendations — about content marketing performance.

But the two companies have different expectations for content. BrightEdge is focused on search keywords, backlink management, and words on a Web page, while Uberflip looks at factors like leads, sharing, and landing page visits for such content as eBooks, white papers, and social media as well as blogs.