Content performance marketer BrightEdge scans the Web for content similar to your website’s and then scores yours competitively for search, sales conversions, and other things you might want to know. But it’s a lot of analysis for anyone who’s not a data scientist to digest. So the company has created a new layer of intelligence on its platform, and today it is unveiling that layer’s first application. It’s called Anomaly Detection, and, as the name suggests, it looks for out-of-the-ordinary events, based on triggers you set.