Yet another big data-meets-marketing startup has hauled in a hefty round of funding.

BrightEdge has raised $42.8 million in its fourth round of funding. The company provides an enterprise grade SEO platform that applies big data analytics to marketing efforts.

Founder and CEO Jim Yu said in an interview with VentureBeat that the S3 platform does three core things. It visualizes collected data in customizable dashboards with drag and drop charts. The engine indexes information from websites, search engines, mobile devices, and social media and “glues” it back together for an overall view of relevant activity.