If this is the year of content marketing, then we're fast approaching the year of content performance. Columnist Jim Yu discusses how CMOs can prepare.

As we head into the new year, there’s no doubt that CMOs “get” just how important content is to their business, but many are still challenged with how to measure and report on its performance across the board.

Let’s take a close look at where we’re at now in terms of content as an initiative and where we need to be in 2015 to elevate our marketing to content performance.