AI Search in 2025
Review what we predicted and what's coming Search Summit

Description

2025 has been a remarkable year for innovation. We’ve seen major advancements in AI-powered search—from Google’s new AI mode to updated ChatGPT models and even next-generation browsers from Perplexity and OpenAI. Meanwhile, the classic search wasn’t standing still. Multiple algorithms and spam updates, along with new SERP features, keep SEO teams adapting in real time.

Last December, we made a series of predictions about where search was heading in 2025. In this session, we’ll look back at those forecasts and break down what we nailed, where we were close, and where we were way off. Then we’ll share fresh predictions for 2026, grounded in real BrightEdge data and the shifts we’re seeing across the market. 

This session is the perfect way to wrap up the year—and get ahead of what’s coming next.

You'll learn:

• What milestones truly shaped innovation in 2025
• Which changes had the biggest impact on search
• What to expect in 2026 with data-driven insights from BrightEdge

Speaker