BrightEdge Powers Up S3 Platform with Social, Local & Content Boosts

BrightEdge Delivers Content-Based SEO Strategy With Twitter Trending, Page Manager and Local Support

San Francisco, CA — September 12th, 2012 — BrightEdge, the global leader in Enterprise SEO, unveiled a number of enhancements to their S3 platform to help global brands integrate their digital marketing channels and increase ROI. The company unveiled these announcements at Share12, the only Industry event for search and digital marketing.

“The pace of innovation in search is accelerating in response to higher expectations by consumers. We expect so much more of search today. We want it to be local, personal and deliver truly valued, quality content,” said Jim Yu, CEO, BrightEdge. “With our latest product innovations we are excited to deliver unique technology that drives business impact for our 3,200 brand customers.”

BrightEdge’s new offerings allow brands to integrate SEO efforts into digital marketing channels such as social and paid search. New offerings include:

Twitter Trending: BrightEdge Twitter Trending allows brands to take effective SEO strategies and content and leverage them on Twitter. The new offering allows brands to discover topics that are trending on Twitter, and tweet highly converting content related to that keyword. Built in concert with Twitter, this unique new functionality will help drive commerce and conversions via Twitter and integrating social and SEO channels, achieve maximum results in search.

Local SEO for 81 new cities: BrightEdge expanded its local search offering over 81 cities around the globe. The company surveyed its customers to build the list of cities and announced it with a ‘you asked… we delivered’ theme. The local features provide city by city competitive traction and management functions as well as localized dashboards.

Page Manager: BrightEdge’s Page Manager introduces a new content centric SEO paradigm for the first time ever. As content drives search performance this new capability helps brands transform from keyword-centric SEO to managing pages and content. PageManager offers comprehensive on-page, backlink, internal linking, and social recommendations as well as optimizing pages for multiple keywords. The system assists with competitive insights and customized recommendation tools that brands can control.