Retail, Finance and Tech Companies Are Leaving Millions on the Table

Search Optimization Forecasting Available on BrightEdge S3 Platform to Seize Search Marketing Revenue Opportunities

San Mateo, Calif - January 20, 2012 - BrightEdge, the leading global SEO platform, today released analysis showing that brands in the Retail, Financial Services and Technology verticals are leaving upwards of $112 Million in unrealized sales on the table, that could be secured by more aggressive or effective search optimization activities.

BrightEdge analyzed terabytes of page rank, social signals, keyword, backlinks, ranking and CPC data from their cloud database to identify the real dollar opportunity available to specific vertical market segments. BrightEdge found that on average, Retail companies could drive more than $51 Million in potential revenue, followed by Financial Services at $51 Million. Hardware and software solutions are coming closer to the mark with leaving more than $5.4 Million in potential annual revenue.

"Search marketers are a part of the revenue generating organization, but they have lacked a forecasting tool to define the revenue opportunity for their company. Our research shows that there is a tremendous opportunity for brands to grow their revenue through search engine optimization," said Jim Yu, CEO of BrightEdge. "With the unveiling of these findings BrightEdge is excited to announce that we are also introducing the ability to accurately forecast the business opportunity for SEO as part of our S3 platform."

BrightEdge's search opportunity forecasting, which is currently available in limited release to BrightEdge clients and agency partners provides a complete solution to allow search marketers to build a solid forecast for themselves.

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About BrightEdge

BrightEdge is the leading site, search and social management solution for global enterprises, helping more than 1,100 of the world’s largest brands stay ahead in the rapidly evolving Internet landscape.
BrightEdge S3 drives more than $3 billion in organic search across industries, harnessing the power of analytics to drive revenue from web sites, search engines and social networks across the globe in a measurable, predictable way. BrightEdge is based in San Mateo, CA and is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.

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