Customizable Dashboards, Reporting, & Forecasting
Standardize on a single source of truth for all your reporting needs, across your digital marketing team and executive staff, with fully customizable and automated dashboards. Personalize dashboards for each business unit and team member with drag and drop charts, giving everyone easy access to the most relevant data for their role, and aligning team efforts.
Now all the information you need to fine tune your SEO effort is just one click away, whether you want to see a snapshot of overall SEO health or dive deeper into analytics for a specific keyword group, geo-location, site or campaign. With BrightEdge's Closed Loop Analytics, for the first time everyone has a clear understanding of the impact of rank changes on ROI, providing SEO practitioners with an easy way to communicate the business value of SEO to executive staff.
SEO Recommendations
The search landscape is dynamic and constantly evolving. Even if your team is comprised of several SEO experts, it can be a challenge identifying all areas for improvement across your sites, understanding the impact, and knowing where to start. BrightEdge takes the guesswork out of SEO. Our proprietary algorithm analyzes all your targeted keywords and pages, along with the search volume, difficulty, and competitive landscape, providing a custom and prioritized plan of attack spanning across all the areas that can be improved on your site.
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Backlink Management
“White hat” backlinking strategies are one of the foundational elements for a successful SEO program. Because backlinking is such a critical component of SEO programs, the accuracy and volume of backlink data is of the utmost importance.
BrightEdge provides the most accurate and complete set of backlink management encompassing backlink tracking, discovery of high quality backlinks, and competitive backlink insights with actionable, keyword level backlink recommendations supported by built-in task & workflow management.
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Content Centric SEO
Search engines focus on delivering the best possible user experience, by providing high quality content and relevant results. Last year, Google made waves with their broad sweeping Panda and Penguin algorithm updates, rewarding those websites with a solid content strategy with improved rankings and visibility.
In the current search climate, it’s more important than ever to invest in unique, compelling, web friendly content, and optimizing for search performance. Consistent with a history of innovation, BrightEdge has developed unique technology enabling marketers to take a content and page based approach to managing SEO.
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Social SEO
Search engines are increasingly using social media activity such as Likes, Tweets, Shares, and +1s to determine which pages are most relevant for keyword searches, and to provide a personalized search experience. This offers an enormous opportunity for marketers to leverage social media to directly impact SEO, improve search rankings, and increase revenue generated through organic search. BrightEdge was the first to integrate social signals into its powerful SEO platform, providing marketers with actionable insights that allow them to optimize their campaigns across site, search, and social channels for maximum ROI.
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Local, Global, and Mobile SEO
Digital Marketers require insights and visibility into SEO performance at scale, which becomes a complex challenge as search results vary depending on the location of a user. Search is local, and as the adoption of location enabled mobile devices grow, search engines also continually evolve their algorithms to better leverage location data. Local results are also delivered for laptop and desktop users, since IP routing information is routinely used to identify a users location.
Digital Marketers at global organizations also must measure performance across multiple countries and multiple search engines.
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Competitive Analysis
The most sophisticated SEO strategies require in-depth competitive analysis. With BrightEdge, you will be the first to know about the SEO campaigns that your competitors have rolled out, their latest backlink strategies, the individual pages and page templates that are driving organic traffic, and much more.
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Universal Search
Universal Search presents a huge opportunity for marketers. Thumbnails of images, videos, places, and news in search results attract the most attention from users. Ranking for this content drives greater conversions while also grabbing market share from competition, since real estate on the first page of search results is limited.
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Integrations
Part of an effective digital marketing program includes utilizing web analytics. The challenge digital marketers face is integrating web analytics with SEO data, leaving them stuck toggling between two tools or manually attempting to combine data in one place, consuming significant time and resources. BrightEdge does the heavy lifting for you by integrating web analytics data with SEO and social data in BrightEdge S3, providing a complete view and single source of truth for your SEO program.
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Project Management
Enterprise SEO project management can require the coordinated effort of multiple roles within an organization. BrightEdge enables you to turn your SEO business intelligence into actionable tasks through a single integrated environment. Turn your BrightEdge SEO recommendations into assigned tasks which you can track and close, or have BrightEdge S3 close implemented recommendations automatically.
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Enterprise SEO Technology
When investing in technology to manage your organization’s organic search, it’s important to consider the software type (traditional vs. SaaS), the level of security, scalability, and reliability. Organic search and social is fundamentally a big data challenge. Behind Google’s search algorithm is a Big Data company that processes over 20 petabytes of data each year. And, social networks also process a massive dataset, which is an important consideration due to the positive correlation of social signals on search rankings.
Not all technologies are created equal. BrightEdge is the only Enterprise Grade SEO Platform on the market. BrightEdge processes over 100 terabytes of data each week, at scale, and with the same level of security as the largest US banks.
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BrightEdge is a comprehensive and industrial grade platform to manage millions of keywords and hundreds of thousands of inbound links, to get complete information about you and your competitors SEO strategy.
—Alex Gamburg,
Director of Search Marketing,
