Privacy Policy

This Privacy Policy (the "Policy") applies to data collected by BrightEdge from visitors (including customers) to the BrightEdge web site (the "Site") located at www.brightedge.com, as well as to offline activities.

BrightEdge complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. BrightEdge has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view BrightEdge's certification, please visit http://www.export.gov/safeharbor/.

By using the Site you consent to the privacy practices described in this Policy.

BrightEdge reserves the right to change this Policy at any time. If we make any changes to our Policy, we will post a new policy on our Site and update the "last revised" date set forth below. The updated Policy will govern each use of the Site from the date of update forward. Therefore, we encourage you to check our Policy whenever you use the Site.
Collected Information
In order to access certain portions of the Site, you will be required to register by providing certain limited information regarding you and the company you represent. BrightEdge may use the information that we collect to contact visitors to further discuss their interest in our company and to send information regarding our company, such as newsletters and events. Visitor email addresses and any personal customer information will not be distributed or shared with any third parties under any circumstance.

If a user elects to use our referral service for informing a colleague about our site, we ask them for the colleague's name and email address. BrightEdge will automatically send the colleague a one-time email inviting them to visit the Site. BrightEdge will not send the colleague any additional information, unless they choose to register themselves.
Cookies and Related Technologies
We automatically receive certain types of information whenever you interact with us. For example, when you use the Site, our systems may automatically collect your IP address and the type of browser or operating system you use.

We may also collect information pertaining to any transactions conducted by you relating to the Site and associated services, files accessed or used by you, and standard access information, such as the time and date of accessing the Site and associated services, and usage of the Site and services.

When you are on the Site, we collect information about the pages you visit. Some web pages use cookies, web beacons and similar technologies to automatically collect information from you. When you visit the Site, we may send one or more cookies (small text files containing a string of characters) to your computer to uniquely identify your browser. We may use "web beacons" (electronic images also known as pixel tags or clear gifs) to recognize a cookie on your computer when you view or act upon a web page.

Most browsers automatically accept cookies as the default setting. You can modify the setting to reject cookies or to prompt you before accepting a cookie from the sites you visit by editing browser options. If you decide not to accept our cookies, you may not be able to use some of the Site's features or our services, and you may have a less satisfactory experience.
Use of Information.
BrightEdge collects and uses your personal information to operate and improve its Site and services. These uses may include providing you with more effective customer service; making the Site or services easier to use by eliminating the need for you to repeatedly enter the same information; performing research and analysis aimed at improving our products, services and technologies; and displaying content and advertising that are customized to your interests and preferences.

We also use your personal information to communicate with you. We may send certain mandatory service communications such as welcome letters, billing reminders, information on technical service issues, and security announcements. Additionally, with your permission, we may send you information about other BrightEdge products and services, and/or share your personal information with BrightEdge partners so they may send you information about their products and services.

Personal information collected on the Site and through the associated services may be stored and processed in the United States or elsewhere.

We occasionally hire other companies to provide limited services on our behalf, such as handling the processing and delivery of mailings, hosting websites, processing transactions, or performing statistical analysis of our services. Those service providers will be permitted to obtain only the personal information they need to deliver the service. They are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose. However, for credit card processing, our fraud detection vendors may use aggregate data to help improve their service. This helps them more accurately detect fraudulent uses of credit cards. We may access or disclose information about you, including the content of your communications, in order to: (a) comply with the law or respond to lawful requests or legal process; or (b) protect the rights or property of BrightEdge or our customers, including the enforcement of our agreements or policies governing your use of the services. We may also disclose personal information as part of a corporate transaction such as a merger or sale of assets.
Security
BrightEdge uses commercially reasonable efforts to protect your personal information, including safeguards such as firewalls, password-protected databases with limited physical or electronic access, and encryption. In addition, BrightEdge may utilize secure technology such as SSL to transfer information provided by users, and additional measures in the processing of sensitive information. While we have taken efforts to guard your personal information, we cannot guarantee that your information may be not be disclosed or accessed by accidental circumstances or by the unauthorized acts of others. Your account information and access to certain portions of the Site is accessible only through the use of a user ID and password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of our Site and associated services by any person using your user ID and password. Please advise us immediately if you believe your user ID and password have been misused.
Links to Third-Party Sites
The Site may contain links to third party web sites. BrightEdge is not responsible for the privacy practices or the content of third party web sites and visitors will need to check the terms of use and privacy policies of such third party sites to understand their policies.
Questions or Comments Regarding the Privacy Policy
If you have any questions about this Policy, or to be taken off our marketing lists, please feel free to contact us by email, privacy@brightedge.com, or via mail at:

Privacy Officer
BrightEdge Technologies, Inc.
999 Baker Way, Suite 500
San Mateo, California 94404

Last Revised: February 9, 2010

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