Social Content Performance

Accelerate Content Performance with Social Media Marketing

Search engines are increasingly using social media activity such as Likes, Tweets, Shares, and +1s to determine which pages are most relevant for keyword searches, and to provide a personalized search experience. This offers an enormous opportunity for marketers to leverage social media to directly impact content performance, improve search rankings, and increase revenue generated through organic search. The BrightEdge platform was the first to integrate social signals into its powerful content performance platform, providing marketers with actionable insights that allow them to optimize their campaigns across site, search, and social channels for maximum ROI.

Social is very important to Scripps because it allows us to engage with our customers where they are, which are the social networks. We use BrightEdge to layer in social data with our page data, with our keyword data, with our competitor data, allowing us to understand how competitive we are and where we have opportunities.