Food Network, Golf Channel, MediaWhiz, and ModCloth discuss how social impacts SEO
Search engines are increasingly using social media activity such as Likes, Tweets, Shares, and +1s to determine which pages are most relevant for keyword searches, and to provide a personalized search experience. This offers an enormous opportunity for marketers to leverage social media to directly impact content performance, improve search rankings, and increase revenue generated through organic search. The BrightEdge platform was the first to integrate social signals into its powerful content performance platform, providing marketers with actionable insights that allow them to optimize their campaigns across site, search, and social channels for maximum ROI.
Developed in conjunction with Twitter, Twitter Trending allows marketers to take effective content performance strategies and content, and leverage them on Twitter. BrightEdge uncovers when a topic is trending on Twitter, and correlates that with highly converting content from your site related to that keyword. This unique BrightEdge technology provides a way to drive commerce and conversions on Twitter
Receive clear recommendations on where to focus social media activities. See what keywords and pages are most effective to target with Tweets, Likes, and Shares to improve rankings on search engines.
Designed by BrightEdge and Facebook, Social Site Audit helps brands measure Open Graph implementation and measure Facebook engagement by ensuring webpages are properly tagged for consumption within Facebook.
BrightEdge is the sole Facebook-approved vendor for content performance technology in the highly-selective Facebook® Preferred Marketing Developer (PMD) program. BrightEdge includes automated recommendations and instant reporting on Facebook optimizations so that marketers can get instant visibility into how Facebook is impacting their organic performance, today and over time.
Social is very important to Scripps because it allows us to engage with our customers where they are, which are the social networks. We use BrightEdge to layer in social data with our page data, with our keyword data, with our competitor data, allowing us to understand how competitive we are and where we have opportunities.