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3 Ways to Connect With Your Audience

Jim Yu

The digital world has its pros and cons. On one hand, marketers can interact with consumers en masse at any time from any location, with the hope of cultivating brand loyalty and boosting the bottom line. On the other hand, the deluge of information can be overwhelming and downright irritating for consumers -- Facebook, Instagram and Tumblr alone produce 715,856 pieces of content per minute, according to Domo. Breaking through the noise and establishing a brand voice worth listening to requires a content approach that centers on relevancy, thoughtfulness and integrity.
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Less than Half of Today’s Content Leads to Engagement

Krystle Vermes August 13, 2015
According to findings from the “Content Engagement Report” published by BrightEdge, there is a major disparity between the content that exists on today’s web and the content that drives traffic, conversions, and revenue (engagement). The data shows while engagement rates vary across industries, they are overall between 33 percent and 50 percent. When looking at the rates, the numbers vary significantly depending on whether consumers were accessing content from a mobile device or desktop. For example, in the B2B technology industry, there was a 53 percent engagement rate among desktop users. This rate fell to 26 percent when consumers were on a mobile device.

Engagement: How To Unlock The Key To Content Performance Success

Jim Yu August 11, 2015
So you've developed a content marketing plan, and you're producing tons of great content -- the question is, is anyone reading it? Columnist Jim Yu explains how to increase engagement and improve your brand reputation in the eyes of your customers. Brands and marketers are increasingly becoming aware of the importance of content. Unfortunately, this greater insight does not always result in higher levels of customer engagement or stronger ROI. When content is used correctly, it can be an incredible tool for brands — but too many companies are missing the opportunity and spinning their wheels.

Interviewing BrightEdge for API World 2015 Conference

devnetwork August 10, 2015
Dev Network
What services do you currently enable developers to build on via your API’s? Through StoryBuilder Connect, we provide programmatic access to content performance data across the entire BrightEdge platform. This enables major brands and the agencies that serve them to include BrightEdge’s content performance information in their existing dashboards, executive reports, content creation workflows, etc. for reporting, analysis, and execution.

The Other Secure Search Issue: When to Use HTTPS

Jim Yu August 04, 2015
Last summer, Google announced that HTTPS was to be a light ranking signal, sparking a major debate, as people have sought to determine the importance of this signal and its impact on SERPs. Although it is generally agreed that making the switch is rarely a bad decision, many site owners are deterred by the potential price and resources required to make the transition, and want to know if is really worth their effort. To be able to make the right decision, it is necessary for every site owner to examine what HTTPS means, and how it influences websites and their ranking.

BrightEdge: Brands are missing consumer engagement with content

Kristina Knight July 31, 2015
We could arguably say there is more branded content on the Internet now than there has ever been in the past. There are product descriptions, how-to and other helpful videos, blogs about products, quoted reviews. There are social media stories and advertorials. But, is this content engaging consumers?

Content Engagement Rates Faltering

Laurie Sullivan July 30, 2015
Despite the explosion in digital content, it appears that marketers in every industry lack the knowledge to increase engagement rates online. Brands reaching out to consumers find that engagement rates with their content average 20%, but for businesses reaching out to other businesses, that average rate rises to 50%. While engagement rates vary across industries, most fluctuate between 33% and 50% overall.

A New Era Of Digital Content: Engagement And Content Metrics That Matter

Jim Yu July 30, 2015
In a digital world oversaturated with content, how do you stand out from the crowd? Columnist Jim Yu explains why you need to know exactly how your content is performing and what will engage your target audience. Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the modern-day search marketing era, and content marketing has exploded. The key challenge for marketers, however, is finding ways to maximize the opportunity and win on the digital content marketing battleground.

Forget what you know about networking. Do this instead

Jim Yu July 21, 2015
Today’s job market is a smorgasbord of networking opportunities–because it has to be. Networking, as both a practice and a concept, is a non-negotiable skill; one we’re all tasked with learning as our careers progress. It’s an investment in your future and an important one to make: a referral by someone you know is much more likely to result in an interview and potential job than simply applying via traditional applications.

The Psychology of Search – 5 Ways To Optimize For User Demand

Jim Yu July 14, 2015
Search marketing has evolved with consumer behavior. Search engines, which exist to serve their users and not businesses, have continually updated their algorithms to better understand and deliver what people are seeking. They have also worked to better identify and separate the high-quality content from the low-quality so they are able to provide users with the information that will best serve their needs. Marketers no longer chase the algorithm, they optimize content for the user.

BrightEdge rolls out predictive tool Data Quant

Tequia Burt July 06, 2015
Content marketing company BrightEdge has introduced a new data product designed to help marketers make the most of their content efforts. BrightEdge's describes its new tool Data Quant as "a virtual team of data scientists" that works to combine massive volumes of data from the company's big-data product, "Data Cube," with immediate, actionable insights to inform marketing decisions. This new intelligence layer—which uses predictive modeling, machine learning, and regression analysis—aims to help marketers identify trends and surface issues and pinpoint high performance so they can immediately take action to improve or enhance content.