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Think With Google Interviews - Jim Yu: Mobile Content for Micro-Moments

Jim Yu June 03, 2016

Understanding customer needs across the decision making journey helps marketers create content that drives business growth. Digital marketing leader and BrightEdge CEO, Jim Yu, offers advice on how to make content count.
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2017: The Year of Machine Learning, Intelligent Content and Experiences

Jim Yu December 02, 2016
It is common knowledge that the amount of information available in the digital ecosystem is exploding. By 2020 it is expected to have grown from 130 exabytes to 40,000 exabytes.

Google’s shift to mobile-first: mobile moments that matter

Jim Yu November 29, 2016
Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.

7 omnichannel marketing tips to attract holiday shoppers

Jim Yu November 15, 2016
With holiday retail spending ramping up, columnist Jim Yu shares seven ways to create integrated shopping experiences that engage customers.

Searching for and winning the marketing moments that matter

Jim Yu November 01, 2016
Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers in the moments that matter.

Digital demand and supply: the psychology of self-development for digital careers

Jim Yu October 19, 2016
The digital talent war continues as demand for data-driven marketing professionals soars to new heights. Wired announced the war for digital talent began back in 2014, when statistics revealed over 90 percent of companies in the UK — even those that worked in IT — lacked digital skills to keep up with the times.

The changing SERP: understanding and optimizing above and below the fold

Jim Yu October 06, 2016
Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they need to be able to keep up.

Google and Progressive Web Apps: the mobile experience and SEO

Jim Yu October 04, 2016
What's the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.

SEO Six Sigma: 5 ways to scale your enterprise operation

Jim Yu September 07, 2016
From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their strategies as they keep up with the latest developments in best practices. Customer expectations are also changing, as they begin to seek more from brands online, including personalized experiences.

Four pillars of SEO management: optimizing content for success

Jim Yu September 01, 2016
According to research conducted by my company, BrightEdge, an estimated 51% of the traffic arriving on your website today originates from organic search. This means that your position on the SERP has more impact on your site traffic than paid search, email, social media, and direct visitors combined. Gaining this attention is critical, but it is also quickly becoming more challenging.

The art of content creation and the science of measurement

Jim Yu August 23, 2016
Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing.