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3 Ways to Connect With Your Audience

Jim Yu

The digital world has its pros and cons. On one hand, marketers can interact with consumers en masse at any time from any location, with the hope of cultivating brand loyalty and boosting the bottom line. On the other hand, the deluge of information can be overwhelming and downright irritating for consumers -- Facebook, Instagram and Tumblr alone produce 715,856 pieces of content per minute, according to Domo. Breaking through the noise and establishing a brand voice worth listening to requires a content approach that centers on relevancy, thoughtfulness and integrity.
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BrightEdge: Brands are missing consumer engagement with content

Kristina Knight July 31, 2015
We could arguably say there is more branded content on the Internet now than there has ever been in the past. There are product descriptions, how-to and other helpful videos, blogs about products, quoted reviews. There are social media stories and advertorials. But, is this content engaging consumers?

A New Era Of Digital Content: Engagement And Content Metrics That Matter

Jim Yu July 30, 2015
In a digital world oversaturated with content, how do you stand out from the crowd? Columnist Jim Yu explains why you need to know exactly how your content is performing and what will engage your target audience. Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the modern-day search marketing era, and content marketing has exploded. The key challenge for marketers, however, is finding ways to maximize the opportunity and win on the digital content marketing battleground.

Forget what you know about networking. Do this instead

Jim Yu July 21, 2015
Today’s job market is a smorgasbord of networking opportunities–because it has to be. Networking, as both a practice and a concept, is a non-negotiable skill; one we’re all tasked with learning as our careers progress. It’s an investment in your future and an important one to make: a referral by someone you know is much more likely to result in an interview and potential job than simply applying via traditional applications.

The Psychology of Search – 5 Ways To Optimize For User Demand

Jim Yu July 14, 2015
Search marketing has evolved with consumer behavior. Search engines, which exist to serve their users and not businesses, have continually updated their algorithms to better understand and deliver what people are seeking. They have also worked to better identify and separate the high-quality content from the low-quality so they are able to provide users with the information that will best serve their needs. Marketers no longer chase the algorithm, they optimize content for the user.

BrightEdge rolls out predictive tool Data Quant

Tequia Burt July 06, 2015
Content marketing company BrightEdge has introduced a new data product designed to help marketers make the most of their content efforts. BrightEdge's describes its new tool Data Quant as "a virtual team of data scientists" that works to combine massive volumes of data from the company's big-data product, "Data Cube," with immediate, actionable insights to inform marketing decisions. This new intelligence layer—which uses predictive modeling, machine learning, and regression analysis—aims to help marketers identify trends and surface issues and pinpoint high performance so they can immediately take action to improve or enhance content.

Visual Content Marketing: Building Digital Stories That Really Connect

Jim Yu June 30, 2015
Visual content has been dominant in the marketing and personal communication worlds. In recent years, professionals have begun to notice that rich media do much more than look nice — they increase engagement, understanding, and can tell the brand story. When people think about the best ways to communicate with their brand audience, they often assume that written content is the best path. But the human brain actually processes visual content faster than text. That might explain why Forbes found that among senior executives, 59 percent would rather watch a video than read an article when both are provided.

Cabela’s Pitches Its Content At The Top Of The Funnel

Allison Schiff June 30, 2015
Outdoor gear retailer Cabela’s has a fairly straightforward approach to content marketing: “If it doesn’t add value, then we don’t produce it,” said the brand’s SEO manager, Jesse Farley. But the content landscape itself is anything but simple, and one of the core challenges is figuring out what’s relevant and how it’s resonating before even embarking on content creation. For that, Cabela’s turns to content marketing platform BrightEdge, whose technology continuously crawls the web, indexing existing content cross-referenced with how people are reacting to it.

BrightEdge now automatically flags the out-of-the-ordinary in your website content

Barry Levine June 30, 2015
Content performance marketer BrightEdge scans the Web for content similar to your website’s and then scores yours competitively for search, sales conversions, and other things you might want to know. But it’s a lot of analysis for anyone who’s not a data scientist to digest. So the company has created a new layer of intelligence on its platform, and today it is unveiling that layer’s first application. It’s called Anomaly Detection, and, as the name suggests, it looks for out-of-the-ordinary events, based on triggers you set.

Untethered Talent Wants Training

Kate Everson June 24, 2015
Chief learning officers could soon be even more instrumental to attracting high-potential talent. Recruiting software company Jobvite’s 2015 Job Seeker Nation Survey found that 35 percent of respondents cited “growth opportunities” as the reason for taking a new job. This was particularly true for respondents in their 30s, of whom 43 percent answered that growth opportunities were the reason for joining a new company.

How Retail Content Can Meet Mobile Demand

Jim Yu June 22, 2015
Within the past year, consumers’ mobile interaction with retail companies has grown in a big way. According to KissMetrics, consumers spend more time shopping on mobile devices than desktops and 78% of mobile searches for business information result in a local purchase. A massive opportunity exists for mobile retailers to engage customers and drive revenue with content, but many are still missing the mobile mark.