BrightEdge News on CPM and Search

The Latest Updates from BrightEdge

BrightEdge Wins Multiple Awards - See a list of our recent awards and recognition.

Think With Google Interviews - Jim Yu: Mobile Content for Micro-Moments

Jim Yu June 03, 2016

Understanding customer needs across the decision making journey helps marketers create content that drives business growth. Digital marketing leader and BrightEdge CEO, Jim Yu, offers advice on how to make content count.
Continue Reading

Digital demand and supply: the psychology of self-development for digital careers

Jim Yu October 19, 2016
The digital talent war continues as demand for data-driven marketing professionals soars to new heights. Wired announced the war for digital talent began back in 2014, when statistics revealed over 90 percent of companies in the UK — even those that worked in IT — lacked digital skills to keep up with the times.

The changing SERP: understanding and optimizing above and below the fold

Jim Yu October 06, 2016
Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they need to be able to keep up.

Google and Progressive Web Apps: the mobile experience and SEO

Jim Yu October 04, 2016
What's the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.

SEO Six Sigma: 5 ways to scale your enterprise operation

Jim Yu September 07, 2016
From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their strategies as they keep up with the latest developments in best practices. Customer expectations are also changing, as they begin to seek more from brands online, including personalized experiences.

Four pillars of SEO management: optimizing content for success

Jim Yu September 01, 2016
According to research conducted by my company, BrightEdge, an estimated 51% of the traffic arriving on your website today originates from organic search. This means that your position on the SERP has more impact on your site traffic than paid search, email, social media, and direct visitors combined. Gaining this attention is critical, but it is also quickly becoming more challenging.

The art of content creation and the science of measurement

Jim Yu August 23, 2016
Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing.

SEO and the CMO: Communication and board room metrics that matter

Jim Yu August 10, 2016
Securing investment for SEO is a tough challenge, especially when CMOs don't fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite.

Preparing for SEO in 2017: yes it’s that time already

Jim Yu August 04, 2016
It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017. The world of SEO continues to change at lightning speed.

The CMO and the DCoE: 3 steps to build your digital center of excellence

Jim Yu July 26, 2016
DCoE isn't just another trendy acronym. A Digital Center of Excellence is essential for your organization's success, says columnist Jim Yu. He outlines three steps to help you build one.

Does Your Mobile Marketing Grab Consumers?

Tom Kaneshige July 25, 2016
Jim Yu had come far from growing up in an affordable housing unit in South Dakota—or so it seemed. He’d made his way to Silicon Valley, earning an MBA from Stanford University and a cushy job at Salesforce. But this landed Yu, his wife, Jamin, and newborn girl in a tiny 900-square foot condo in Foster City, where the region’s high cost-of-living eats up senior executive salaries.