Retail is currently going through a cosmic shift in retail marketing strategies, focused heavily on digital business transformation. However, as an industry, retail companies are inexplicably lagging behind all other industries. According to a recent Gartner Digital Business Survey, as few as 3% of retailers are delivering clear results from their digital marketing initiatives. The survey further finds that there is a lack of clarity by retail marketers concerning their objectives.
Specifically, they tend to struggle to define goals for the retail channel that are separate from ecommerce initiatives. This leaves us with the question, "how can the remaining 97% of retailers gain clarity and results towards their retail marketing initiatives?" The answer is to listen to the voice of the customer and align retail marketing initiatives with the new digital customer journey.
Benchmark retail performance against your competitors
Data Cube combines multiple metrics — including search volume, expected click-through rates, and your organic listing ranking — to provide one score, the Data Cube Score, that demonstrates how well your site is optimized for search. The higher your domain’s score is, the more optimized the domain is for search visibility.
Focus on high-value retail related keywords
No need to feel overwhelmed if your initial keyword set is too large. BrightEdge has robust filters within Recommendations will help you refine the keywords into smaller sets of high-value keywords. There are many conditions you can apply, such as "Keyword Contains," "Search Volume," and "Keyword Difficulty."
SEO made easy for the retail industry
Insights gives you the confidence that you are focusing on the things that will drive the biggest impact to your retail locations. Insights prioritizes all of the actions in one simple feed, placing the most critical actions at the top
Analyze organic performance near your retail locations
Evaluate the searches conducted in the area surrounding your retail locations. Track how well your local listing show up for these local searches. Run side-by-side comparisons against local competitors and ideate content strategies to win share of voice on local SERPs.
The Data Cube has been phenomenal. It allows us to look at where are we in the mix, where we stack up against our competitors, and informs decisions on, frankly, getting ahead of them.
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