A key part of managing a successful ecommerce business is securing brand loyalty. Consumers in the decision phase, especially online, are buying the seller. Even an extremely high-intent visitor may not convert into a sale if your site doesn't offer a brand experience that promotes trust and speaks to your target audience's needs. There are many elements that are involved -- website user experience, social engagement, and, most importantly, high-quality content.
In this Fall Series webinar Eugene Feygin, SEO program manager for Quill.com, will explain how he used content strategy to build greater brand loyalty and increased ecommerce sales for his brand.