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SEO for Healthcare

Learn how the BrightEdge platform provides comprehensive SEO solutions for healthcare providers and institutions

The topline numbers in the US healthcare industry are noteworthy: The total U.S. healthcare expenditure was more than $3.5 trillion, per the Centers for Medicare and Medicaid Services. At that level, it accounted for 17.9% of gross domestic product (GDP). The U.S. spent about $9,990 per person on healthcare. Japan, with a longer life expectancy (83.1 years vs. 79.1 years) and universal coverage, spent just $3,816 per person. 85 publicly-traded healthcare companies made $47 billion in profit on $545 billion in global sales. Pharmaceutical companies generated 22% of the revenue and 60% of the profit.

Those levels of spending and profit make the industry ripe for disruption in all areas and processes. This streamlining creates opportunities to connect previously disparate data sources and deliver higher degrees of personalization, consistency in care, overall capacity utilization, patient satisfaction, and outcomes.

SEO and Healthcare Industry Report

Get our SEO and healthcare research report for the full story on the opportunity for organic search in this market.

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Use machine learning technology to keep abreast of your SEO efforts

Insights automatically applies BrightEdge machine learning and artificial intelligence to help healthcare providers monitor their site for opportunities and errors. The automated nature of the feature is particularly helpful to small marketing staffs that do not have a dedicated SEO specialist.

brightedge insights screenshot of home screen

Develop comprehensive, geo-targeted SEO campaigns at scale

Medical care is tied to medical offices and facilities, which often become local fixtures wherever they’re based. Providers are extremely interested in reaching potential patients in particular cities and even neighborhoods. BrightEdge Hyperlocal allows them to target down to the zip code or even GPS coordinate location.

Find and track the keywords that drive traffic and new appointments

Because of the universality of interest in wellness–everyone wants to be healthy--there are a multitude of health and medical-related topics that people search for online every day. BrightEdge Data Cube allows providers to identify those longer queries people use on these more specific topics related to their health or things that are trending in the world of medical care.

BrightEdge Data Cube robust filters to identify content opportunities

Analyze your overall visibility in organic search vs. the competition

Since there are often several medical service or provider options in the same locality, providers use the BrightEdge Share of Voice feature to understand how much of the Google SERP each provider has on particular topics.

share of voice keyword analysis in data cube
Related Resources
Cleveland Clinic Succeeds in SEO and HTTPS Migration

Scott Mowery, director of digital marketing for Cleveland Clinic, leveraged BrightEdge to accomplish a successful HTTPS site migration for medical care provider

NextGen Achieves Major Wins on High-Value Healthcare Keywords

Web & Interactive Manager James O'Brien and Digital Marketing Manager Janine Beck gain insights on competitors and learn SEO best practices from the BrightEdge user community

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Keyword Reporting tracks ranking and performance for high-value keywords that drive organic search results.

Understand how SEO drives content performance

Page Reporting identifies the content that drives brand engagement and customer actions so you can repeat success, over and over.

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