The topline numbers in the US healthcare industry are noteworthy: The total U.S. healthcare expenditure was more than $3.5 trillion, per the Centers for Medicare and Medicaid Services. At that level, it accounted for 17.9% of gross domestic product (GDP). The U.S. spent about $9,990 per person on healthcare. Japan, with a longer life expectancy (83.1 years vs. 79.1 years) and universal coverage, spent just $3,816 per person. 85 publicly-traded healthcare companies made $47 billion in profit on $545 billion in global sales. Pharmaceutical companies generated 22% of the revenue and 60% of the profit.
Those levels of spending and profit make the industry ripe for disruption in all areas and processes. This streamlining creates opportunities to connect previously disparate data sources and deliver higher degrees of personalization, consistency in care, overall capacity utilization, patient satisfaction, and outcomes.
Use machine learning technology to keep abreast of your SEO efforts
Insights automatically applies BrightEdge machine learning and artificial intelligence to help healthcare providers monitor their site for opportunities and errors. The automated nature of the feature is particularly helpful to small marketing staffs that do not have a dedicated SEO specialist.
Develop comprehensive, geo-targeted SEO campaigns at scale
Medical care is tied to medical offices and facilities, which often become local fixtures wherever they’re based. Providers are extremely interested in reaching potential patients in particular cities and even neighborhoods. BrightEdge Hyperlocal allows them to target down to the zip code or even GPS coordinate location.
Find and track the keywords that drive traffic and new appointments
Because of the universality of interest in wellness–everyone wants to be healthy--there are a multitude of health and medical-related topics that people search for online every day. BrightEdge Data Cube allows providers to identify those longer queries people use on these more specific topics related to their health or things that are trending in the world of medical care.
Analyze your overall visibility in organic search vs. the competition
Since there are often several medical service or provider options in the same locality, providers use the BrightEdge Share of Voice feature to understand how much of the Google SERP each provider has on particular topics.
Related Resources
Cleveland Clinic Succeeds in SEO and HTTPS Migration
Scott Mowery, director of digital marketing for Cleveland Clinic, leveraged BrightEdge to accomplish a successful HTTPS site migration for medical care provider
NextGen Achieves Major Wins on High-Value Healthcare Keywords
Web & Interactive Manager James O'Brien and Digital Marketing Manager Janine Beck gain insights on competitors and learn SEO best practices from the BrightEdge user community
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