Social SEO
Food Network, Golf Channel, MediaWhiz, and ModCloth discuss how social impacts SEO
White Hat Backlink Building
Best Practices from BrightEdge, Majestic SEO, and Rosetta
BrightEdge, MajesticSEO, and Rosetta — White Hat Backlink Best Practices
How to include legitimate external links in a world-class enterprise SEO program
As search becomes more social brands are actively aligning their digital marketing strategies across channels.
Since Larry Page’s famous 1999 "PageRank" white paper, analyzing the quantity and quality of backlinks to a site or a page has been one of the key ways search engines have been able to determine the most relevant pages to display through all different algo updates in response to a search by a user.
However, some industry players have tried to game the search platforms. Such strategies are shortsighted and are a disservice to consumers and marketers alike. They are also to be scrupulously avoided. Remember, do no harm!
In this paper we explain:
- How backlinks influence search results
- Why it’s critical to use only white hat methods
- How to use tools like BrightEdge, MajesticSEO, and interactive agencies like Rosetta to gain visibility and insight
Download the full report for a deep dive into backlink strategies and how to analyze quality over quantity.
BrightEdge, MajesticSEO, and Rosetta — White Hat Backlink Best Practices
Facebook Best Practices for Social SEO
Find out how to leverage your social investment in Facebook to boost organic search revenue
Given Facebook's dominance in the social media space it's imperative to have a social SEO strategy that leverages your Facebook page. Yet 70 percent of the Fortune 500 do not have Facebook pages in the top 20 search engine results. Find out why this is and the opportunity that awaits in this report from BrightEdge.
Key topics in this social media SEO report include:
- The Social SEO opportunity
- Optimizing Facebook for SEO
- Advanced ways to optimize Facebook for search
Download report now.
