Content 3.0 - Creating Win Win-Win Strategies - Sara Snyder
Content 3.0 - Creating Win Win-Win Strategies - Michael Kirchhoff
[Video] Share14 Session 2a - Michael Kirchhoff
The New Digital Landscape: Content Performance Marketing - Raj Rao & Loni Stark
[Video] Share14 Afternoon Keynote - Panel Discussion
The New Digital Landscape: Content Performance Marketing - Duane Forrester
[Video] Share14 Afternoon Keynote - Duane Forrester
The New Digital Landscape: Content Performance Marketing - Darren Pleasance
[Video] Share14 Afternoon Keynote - Darren Pleasance
3 Essential Elements of Content Performance Marketing
Learn how to ensure high content performance
3 Essential Elements of Content Performance Marketing
Today’s content marketing landscape is a battleground with companies fighting for consumer attention. Marketers spend hundreds of billions of dollars every year creating new digital marketing content. However, this content has limited value unless it is actually found by users, optimized to achieve maximum impact and measured to assess business results.
In this thought leadership paper, BrightEdge and SAP share numerous insights, tips and a simple 3-step process to guarantee future content performance marketing success and return on investment. The white paper also highlights key content marketing challenges that brands and marketers face
Leverage our full whitepaper to aid you in becoming a thought leader in your industry.
Content Performance Paper
8%
increase in CTR
15%
increase in referred traffic
THE PROBLEM
As content marketing becomes more important for generating organic traffic, it becomes more important to have a well-defined process for identifying themes, producing content, repurposing content and most importantly measuring the overall gains from multiple channels.
THE SOLUTION
Ali MacDonald, Content Marketing Manager at Seagate approaches content marketing like this:
1) Identify themes
2) Perform keyword research
3) Develop a content plan
4) Create content
5) Measure progress
For MacDonald, the content plan in step 3 includes the marketing objective, the media asset, and the key performance metric (KPI) to measure the performance.
Tracking in BrightEdge
THE RESULTS
The BrightEdge report captures the dramatic improvement in ranked keywords from 5 to over 32, a 6- fold increase. In addition, the volume and quality of traffic was high with a 15% increase on referred traffic on that topic with a 20% increase in new visitor traffic. The clickthrough rate on the calls to action increased 8% and the campaign was regarded as success by management.
BrightEdge has been huge for us, very helpful.
Seagate Case Study - Keywords
Share14 CEO Keynote
