No matter your customer base or sales model, understanding demand and predicting customer needs is a crucial step in a performance-focused content cycle.

In this paper we explain:

• Why engagement is the single biggest driver of content performance
• How engagement rates vary across specific industries, but hover between 33% and 50% of content overall
• Why smartphones lag behind desktop engagement by 30% despite leading across all device categories in market penetration

When it comes to data, don’t get mired in only analyzing your own content’s performance. Instead, combine that knowledge with web-wide data on your competitors’ content marketing performance. 

Download the full report to understand why consumers engage less on B2C content and how to increase engagement.

According to Adobe, 76 percent of US marketers believe that marketing has changed more inthe past two yeaars than it had in the previous 50. Professionals within the industry must be self-motivated to continue learning to remain competitive within the field. They must continually look for opportunities to improve their skills and master the latest advancements to keep their brands moving forward.

Gain the knowledge of in-person digital marketing training via our full whitepaper.