Agency CEO takes lead on driving complex SEO and content marketing strategies
Jane Phelps administrates content workflow, HTTPS migration, backlinks, and innovation with BrightEdge
Share 97th Floor Keynote: Search Intent, Content, and Customer Micro-Moments
Chris Bennett
CEO/Founder
97th Floor
CEO/Founder
97th Floor
There's an ongoing misconception out there that digital marketing is all trial and error, and that digital marketers are throwing random ideas into the fray to see what sticks and what doesn't. That isn't the case at all.
In this keynote address from Chris Bennett, CEO and founder of 97th Floor, we get a look at just how many data points and directional metrics are out there, and how digital marketers can leverage them to make more informed and strategic decisions about the web experience they provide to prospective customers.
Share16 97th Floor Keynote
Share Facebook Keynote: Direct Path to Growth, Driving Sales with the Facebook Family of Apps and Services
Rachna Sethi
North America Performance Marketing Lead
Facebook
Mobile isn't just the future of search marketing, it's the future of the entire web. Few have been as cognizant of this trend as Facebook, and in this keynote session by Rachna Sethi, Facebook North America Performance Marketing Lead, lays out just how dramatic and decisive this shift is, and how Facebook is shaping up to be one of the major platforms driving it. Additionally, she outlines many of the ways that Facebook is helping companies drive traffic and conversions among this new growing mobile audience.
Share16 Facebook Keynote
BE301 - Digital Marketing Maturity Model - Brad Weitz
Digital Maturity Model
Brad Weitz
Vice President, Professional Services
BrightEdge
In this Share16 session Brad Weitz, VP of Professional Services at BrightEdge, illustrates the digital marketing maturity model. He outlines the different maturity phases, from the emergent level all the way to the complex multi-channel level. He also shares case studies on organizations who have leveraged the digital marketing maturity model to better understand their customers' needs and grow organic search visibility at every phase.
Share16 - BE301 - Digital Marketing Maturity Model - Brad Weitz
Wiley Uses Site Audit to Increase Organic Traffic By 28%
Discusses API integration, custom metrics, elevating SEO to the C-suite, Site Audit, discovering and fixing 70k site errors, SEO for 40M pages, growing organic traffic, and partnering with BrightEdge Professional Services
