Innovation Leadership
Adobe, ModCloth, and MediaWhiz discuss BrightEdge Innovations
Innovation
A content performance platform that moves at the speed of search
Search moves fast, Google changes their algorithm more than 500 times a year, that's more than once a day. When choosing an content performance marketing platform, look for a proven innovation leader, to help you stay ahead of the changes in search. Over 8,500 brands rely on BrightEdge, the global leader in enterprise content performance because of our proven and public record of delivering new capabilities into the market first.
BrightEdge Online Training & Certification
07/2013
Since 2007, BrightEdge has been dedicated to the SEO community by helping our customers stay ahead of the changing search landscape. That is why we offer a self-paced online certification program which empowers users to gain full value from BrightEdge. With BrightEdge Certification, users gain marketable skills and benefit from the growing demand for validated expertise in digital marketing technology.
Personalized Success Kit
06/2013
Personalized Success Kit is a task list that is automatically generated when BrightEdge administrators create new users. The Personalized Success Kit allows administrators to customize tasks based on new users’ role, goals, permissions and level of expertise. Sample tasks include reviewing the Help Section to get familiar with the BrightEdge platform, uploading keywords, tracking competitors, creating role-based dashboards and identifying keyword opportunities.
Trended Share of Voice
05/2013
BrightEdge Share of Voice helps marketers discover competitors in search, understand their SEO strategies and tactics, and take action to improve their search share. Understanding trends in the Share of Voice lets marketers assess the effectiveness of these actions and take corrective measures, if needed. They also allow you to understand the impact of events such as search engine updates and website changes, among others.
Content Optimizer
02/2013
Now, for the first time businesses can empower their content teams to create search optimized content from day one, by giving content teams a technology that coaches them towards SEO success. With BrightEdge Content Optimizer, content and editorial teams can leverage an out-of-the-box CMS integration, allowing them to easily create search optimized content that maximizes revenue, and that allows all web pages to be optimized for search performance.
Mobile SEO
09/2012
Mobile technology has hit the mainstream, smartphones and tablets now drive one out of every three minutes spent with digital media. The growth of local search, and increasing usage of smartphones and tablets has fueled the need for Digital Marketers to optimize for mobile search. BrightEdge has introduced an innovative new technology, Mobile SEO, enabling Digital Marketers to create winning mobile search strategies.
We see what we structured with BrightEdge in a very collaborative way, a great partnership where we can continue to position ourselves in a world class digital marketing leadership role and absolutely the innovations that we’ve seen from BrightEdge have helped us.
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