Shades of Light Builds Topical Authority,
Drives Revenue with SEO

BrightEdge customer builds awareness, and improves the expertise, authority, and trust of their site.

increase in organic blog sessions
increase in organic revenue from blog traffic

The Business Challenge

Working with Merkle Inc., Shades of Light’s SEO, SEM and performance marketing partner, the company conducted keyword gap analysis as part of their annual SEO campaign planning. The analysis revealed a significant ranking gap on mid- to high-volume informational topics, especially those that rank for “how to” and “ideas” questions. 

The BrightEdge Solution

Shades of Light took a targeted, systematic approach to content planning, production and implementation to maximize the impact of each new piece of content. “We knew from our analysis of key business category search volume that there was substantial search demand for the types of products Shades of Light offers, but there was little to showcase the business’s expertise in styling, designing, and curating these product sets” said Anna Taylor, SEO associate manager for Merkle Inc. 

The Results

Download the full case study to review the results.