SEO management involves integrating different parts of SEO to accomplish your online goals, including driving more leads, increasing your brand exposure and growing your share of traffic.

Today, with more than 53% of traffic coming from organic search, doing SEO effectively becomes increasingly important. Search algorithm enhancements have driven the growing complexity of SEO. Increasing competition is pushing many companies to create more content and to make it better quality, more engaging, and mobile-friendly.

Identify the four steps of SEO management and how they function with the full report.

Quick Answers – highly-visible text snippet answers and links placed at the top of the Google SERPs – appear up to 40% of the time for some types of queries. Many success cases suggest that getting into Quick Answers causes a huge boost in traffic. So, how do you get featured in the Quick Answer box?

Download our latest white paper to understand 4 key factors that Google looks at when choosing a page to show up in the rich box. Follow a step-by-step process from choosing the best opportunities to optimizing for Quick Answers and measuring success.

Learn 20+ optimization best practices that maximize your chance of getting into Quick Answers and download the full whitepaper.

On today’s online battleground, brands compete aggressively for consumer attention. Businesses with a blind spot as to how their digital campaigns stack up versus those of their competitors are losing millions of dollars in terms of traffic, conversions, and revenue.

Understanding the competitive landscape and your rivals’ positioning and strategy has become a prerequisite to digital marketing success.

Download the full ebook to learn four proven steps to effective competitive analysis that will help you beat the competition online.

Marketers spent over $135 billion creating new digital marketing content in 2014. However, this content has limited value unless it is actually found by users, optimize to achieve maximum impact, and measured to assess business results. The convergence of owned, earned and paid media has fueled a content marketing explosion where marketers compete to make their content stand out from the competition and resonate with their target audience.

Content and channels must be coordinated to secure audience and engagement, and that is why we have compiled this ebook for the BrightEdge community.

Drive content marketing success through retargeting, site migration, data visualization, and more using the contents of our eBook.

Marketers are investing more in content than ever before with 93 percent of companies saying they plan to maintain or increase investment next year. With no sign of content marketing slowing down, marketers work to create a steady pipeline of content and ensure that content engages and performs. 

The key 2016 imperative is to run content marketing by the numbers. Developing content that measurably performs in terms of traffic and conversions, requires the right approach, technology, and know-how.

Leverage our full whitepaper to maximize the success of your content.

This whitepaper outlines the nine steps to conceiveing, creating, and delivering dashboards for maximum impact, including:

• Which chart type gives the fastest, clearest answer
• How to best use colors for meaning
• How to distribute dashboards
• How to drill down and do custom reporting

Meaningful dashboards and charts start with meaningful questions. By casting goals as robustly-defined problems, dashboards can show solution implementation and outcomes over time. Results can be scalable and repeatable, without the scramble to meet the goal du jour.

Download the full whitepaper for the best problem solving tips you'll need.

In this paper you will learn how to prepare for the holidays, including:

1. Understanding where the best search demand is on a query basis
2. Understanding your competitors’ strengths and weaknesses in desired keywords
3. Leveraging steps 1 and 2 to create a targeted keyword list
4. Developing content to focus on those keywords
5. Optimizing your landing pages to improve conversion
6. Using a platform that gives you a full picture
7. Preparing for mobile and offline/online cross channels

Marketers who invest correctly will reap the maximum reward from the high-powered holiday season. From identifying keywords to developing content opportunities to monitoring revenue on a comprehensive platform, with BrightEdge every step of the process is backed by concrete numbers that help deliver the bounty of holiday revenue.

Leverage the full white paper to increase your online sales during the holiday season.

Google is moving faster than ever with algorithm updates, small and large, rolling out on a seemingly monthly basis. Of which, some are announced publicly, like Google’s recent mobile algorithm update that rolled out on April 21st 2015, and some are not, like the February 4th Mystery Update which registered as one the highest search result fluctuations of the first half of 2015.

This white paper will focus on what we can control and give you the processes and know-how to make sure your site will not be severely impacted by Google’s next announced algorithm update.

Notice minimal changes to your rankings with the next Google algo change with the tips in this full whitepaper.

According to Adobe, 76 percent of US marketers believe that marketing has changed more inthe past two yeaars than it had in the previous 50. Professionals within the industry must be self-motivated to continue learning to remain competitive within the field. They must continually look for opportunities to improve their skills and master the latest advancements to keep their brands moving forward.

Gain the knowledge of in-person digital marketing training via our full whitepaper.

In large organizations, how do you efficiently manage projects and effectively communicate at scale to achieve desired outcomes? How are large goals accomplished when there are several stakeholders and owners with different areas of responsibility?

These two questions are familiar ones that face many brands. While there are a variety of disparate project management tools one may use to address this challenge (including meetings, email, Microsoft Project, scheduled reports, and self-service reporting) the most effective management productivity tools incorporate the best aspects of each. 

This whitepaper discusses the challenges facing marketers and program managers tasked with the responsibility of driving and reporting on outcomes cross-functionally within an organization. Using a hypothetical customer event, a solution to those challenges is discussed, planned and executed, illustrating how a marketing initiative may be managed from beginning to end with the use of Salesforce dashboards.

Learn to leverage Salesforce dashboards beginning with this whitepaper guide.