Presented live on Wednesday, June 7, 2023 this webinar is now available on-demand.

In this webinar we explore the latest algorithm updates from Google and how they may impact your SEO strategy. Hear from our expert panel as they discuss the most significant changes coming out of the March core update, as well as how AI and announcements from the Google I/O conference could impact the search landscape. We also provide actionable tips and tactics for responding to these updates and staying ahead of the competition.

Featured Speakers:

What you’ll learn:

• How to remain agile enough to pivot quickly, while avoiding reacting to false trends
• How to experiment with purpose without sacrificing quality or risking penalization
• How to prepare today for upcoming changes so your organic channel continues to deliver value

Presented live on Wednesday, May 10, 2023, this webinar is now available on-demand.

In this webinar we explore the latest trends and best practices for local SEO, with a particular focus on hyperlocal optimization. Our experts will discuss the benefits of hyperlocal targeting and provide insights into the tools and techniques you can use to optimize your local search presence. From optimizing your website and Google My Business page, to building local citations and leveraging customer reviews, you'll learn everything you need to know to succeed in local search.

Whether you're a digital marketer or SEO professional, this webinar is a must-attend for anyone looking to improve their local search rankings and drive more traffic to their website.

Featured speakers: 

What you'll learn:

• What to measure when optimizing for multiple locations
• How to scale local SEO without adding hours of manual work to your day
• What pitfalls and traps to avoid when managing SEO across multiple locations

This webinar was presented live on Wednesdsay, April 5, 2023, and is now available on-demand.

As enterprise organizations continue to grow, technical SEO becomes increasingly complex and requires dedicated attention. In today's digital landscape, relying solely on best practices is no longer enough. Leslie Edwards, SEO Digital Marketing Manager at Cisco, discusses her experience in overcoming common struggles enterprise marketers face when trying to get technical SEO work done in their company.

What you'll learn:

• Why technical SEO should be a top priority for enterprise organizations
• The common struggles enterprise marketers face when trying to get technical SEO work done
• Practical tips and strategies for overcoming roadblocks

This webinar was presented live on Wednesday, February 22, 2023, and is now available on-demand.

Whether you're new to SEO or a seasoned pro, this webinar will provide you with the tools you need to be successful in the ever-changing SEO landscape. We're diving into how SEO experts are proving the value of the organic channel and how they use reporting to make the case for continuing to invest in SEO to their stakeholders.

From dashboards and keyword reporting, to share of voice and page reporting, we cover it all. BrightEdge’s Director of Customer Success, Akanksha Gulati shares secrets to building a sound SEO reporting strategy all while proving channel value.

What you’ll learn:

• What metrics matter to your executives and contribute to your business goals
• How your SEO efforts impact and improve other channels and drive holistic value
• How to extract insights from user behavior and intent data to optimize other areas

Presented live on Wednesday, January 25, 2023, this webinar is now available on-demand.

Many organizations are entering the new year trying to figure out how to meet new marketing goals in the face of tighter budgets. They must scrutinize all activities and make sure they can deliver more for less. The good news is that SEO is uniquely positioned to provide cost efficiencies while also driving compounding value, despite fluctuating market conditions. This is exactly why 90% of enterprise marketers are saying SEO is a must-have channel in 2023. 

BrightEdge Product Marketing Consultant, Dave McAnally, and Professional Services SEO Team Manager, Doug Antkowiak, take a deep dive into the cost savings and brand equity opportunities presented by SEO, and how the SEO work done today can deliver compounding value for the future.

You’ll learn:

• Top five reasons why marketers are continuing to invest in SEO in 2023
• Current SEO trends that can benefit enterprise organizations looking to reduce spend
• How to prioritize the SEO work you to do today so it pays off now and in the future

Presented live on Wednesday, November 16, 2022, this webinar is now available on-demand.

The practice of SEO evolves every year, and 2022 was no different. From significant core algorithm updates to major economics shifts impacting consumer search behavior, the organic landscape has kept SEOs and digital marketers on their toes this year. It goes without saying that these shifts have had, and will continue to have big implications, and should absolutely be considered as you plan your 2023 SEO strategy.

BrightEdge's Head of SEO, Andrew Riker, Michelle Maret, Senior Global Success Manager, and Dave McAnally discuss this year’s biggest SEO news and updates as well as share organic search planning must-haves going into 2023. Together they will break down the most important enterprise SEO trends you’ll need to consider for your SEO strategy. ​

You’ll learn:

· Which SEO trends are important to factor into your 2023 growth plans

· Practical tips for your digital marketing plans that will help gain organizational buy-in

· What SEO activities and tactics you may have started this year that will pay off next year

One of the most common challenges organizations face with SEO is scale. Once you’ve identified and addressed low-hanging fruit and made some quick wins, what’s next? How do you go from crawl to walk to run, especially with the same resources? Whether you are a digital marketer or SEO manager, knowing how to scale your SEO strategy is essential for long-term organic success.

Learn how how enterprise organizations can expand their SEO work and derive more value from it over time, no matter the size of your team. We’ll share practical examples of how to build compounding returns on SEO investments over time, without adding manual work. As you begin to think about SEO priorities for the coming year, or if you’re considering how to get more out of the organic channel, you won’t want to miss this session!

You’ll learn how to:

· Evolve your SEO program from its current level of maturity

· Develop a scaling strategic SEO plan to accomplish your growth goals

· Align SEO across multiple teams for long-term success

Organic search remains a dominant source of traffic for businesses, and it is common belief that the pandemic has brought about an increase in demand for SEO. However, many marketers are still facing the challenge of how to ensure they are getting the most out of their SEO investments. A sound enterprise SEO program can not only make sure your website is discoverable, but it can also deliver quick wins all with limited resources or strained budgets.    

We’ve identified key characteristics of a successful SEO program, whether you are new or experienced, that make the SEO channel most effective.  
We provide the blueprint to ensure your organic search program continues to fuel growth towards your digital goals. We’ll share how companies that have had massive success with SEO operate, and why some of their practices are critical for you to adopt in order to avoid potential pitfalls.    

You’ll learn how to:  

• Defend against common SEO challenges that can lead to stagnation or failure to launch   
• Gain buy-in from stakeholders in your organization   
• Develop realistic and attainable SEO plans that deliver meaningful impact 

For retail and e-commerce brands, a successful fourth quarter is all about taking revenue goals to the finish line. While there are many marketing tactics to deploy, SEO has proven to be the most successful channel for meeting revenue goals at the lowest costs. Tack on Google's recent announcement of the Helpful Content algorithm update, SEOs are asking what this means for their holiday season strategy.

To help guide your Q4 strategy, we’ve gathered top organic holiday trends and predictions to help you prepare or pivot your SEO strategy and challenge your competitors!

You’ll learn:

• What actions, according to search data, SEOs need to prioritize for the 2022 holiday season
• How to execute SEO effectively with competing priorities from all your other channels
• What BrightEdge power users are doing right now to make sure their holiday is a success

Renee Girard of Crate & Barrel is joined by BrightEdge’s Dave McAnally and Andrew Riker to share how she and the brand have leveraged SEO during their largest sales events to exceed revenue goals. In this session, Renee answers the following questions:

1. What are the differences between what your team does during holidays and the rest of the year?
2. What is the most important thing retail and e-commerce brands should think about during the holidays for SEO?
3. How do you leverage BrightEdge to help prepare for the holidays?
4. What are your biggest SEO challenges this holiday season?
5. What advice do you have for people new to SEO?