Doing SEO with a small team is often the reality. The lack in head count can be made up for in choosing the right kind of digital marketing talent and investing in cross-functional training. Running an effective digital marketing campaign with a small team can be daunting. It’s doable, however, with a combination of planning, […]

The post SEO with a Small Team Part 1: Building Your Team appeared first on BrightEdge SEO Blog.

Google vs. Bing — should you put all of your resources into optimizing for one search engine instead of the other. This post makes the case for investing in both. Google and Bing dominate Search both domestically and on an international scale. Together, they comprise more than 90% of the search market. When customers need […]

The post Understanding Google vs. Bing: Using Them To Grow appeared first on BrightEdge SEO Blog.

Google called for “HTTPS Everywhere” (secure search) at its I/O conference in June 2014 with its Webmaster Trends Analyst Pierre Far stating: “We want to convince you that all communications should be secure by default,” and it anticipated some resistance and skepticism from the SEO industry. In 2016, 2 different Google representatives advocated for HTTPS: […]

The post HTTP vs HTTPS and SEO : HTTPS Chrome Warning Starting in October 2017 appeared first on BrightEdge SEO Blog.

Google confirmed that its search algorithm automatically alters its weighting depending on the type of search query the user enters. Over the past few days, Google representatives have participated in a series of conversations that reveal a bit more about their algorithm, confirming what many people had already suspected. It is likely that the algorithm […]

The post The Google Algorithm Likely Changes Depending on the Query appeared first on BrightEdge SEO Blog.

BrightEdge receives numerous questions from both clients and non-clients on a daily basis. These come in from a number of different places including customer support, social media interactions, and our BrightEdge Certified community forum. One of the most common asks we get is for guidance on how to perform any number of complex tasks related […]

The post Introducing BrightEdge Marketing and SEO Checklists appeared first on BrightEdge SEO Blog.

This blog post looks at how you can use marketing tactics to improve your SEO and rank higher on Google in 2017. You can find more actionable B2B SEO tips on our site. Everyday we’re discovering new ways to work Google’s recommended best practices into our favor, and it’s little surprise when you’ll expect to drive very […]

The post How to Use Other Marketing Tactics to Help You Rank on Page 1 of Google for Multiple Keywords appeared first on BrightEdge SEO Blog.

Highlights We launched BrightEdge Content today: Read the press release Learn more about the product: Join our B2B webinar or B2C webinar Today, we launched BrightEdge Content, a next-gen content marketing product that focuses heavily on content performance, and, by so doing, turns the outmoded publish-now-optimize-later paradigm on its head. The BrightEdge Content launch also […]

The post BrightEdge Content Launched. Get Ready for Smart Content appeared first on BrightEdge SEO Blog.

Since mid-2015, when Google first announced that mobile search had overtaken desktop in the United States and a few other countries, mobile growth has drawn attention from brands across the board. This announcement occurred around the same time as Google’s announcement of the April 2015 mobile algo change, which rewarded mobile-optimized sites and thereby penalized […]

The post BrightEdge Research: Mobile Share, Mobile-First Index, and Rank and Content Differences appeared first on BrightEdge SEO Blog.

Far too often, we are puzzled as to how to best measure content success. So we look online. We ask around. And we find that not much practical advice is available. Congratulations! If you’ve encountered this roadblock, it means that you’re a good digital marketer. A good digital marketer doesn’t just create content; they hold […]

The post A 4-Step Framework to Best Measure Content Success appeared first on BrightEdge SEO Blog.

Google launched the Google Search Console (GSC), originally Google Webmaster Tools, more than 10 years ago to help webmasters better understand their sites’ standing within the Google SERPs, improve site performance, and user experience. At launch it had just four reports. Since those early days, it has expanded and been updated. The current menu is on the right, […]

The post The New Google Search Console Updates: Here is What You Need to Know appeared first on BrightEdge SEO Blog.