Content Performance Marketing

The Future of Content Marketing Lies in Performance

In today’s world brands are dedicating an average 39 percent of their marketing budgets to content marketing and producing 27 million pieces of content every single day. Each brand’s content is fighting a battle for consumer attention, and with this explosion of content the brands need to understand the relative content quality and performance bar.

As brands have become publishers, the digital world has become the most important distribution channel. The BrightEdge Content Performance Marketing platform helps brands Target Demand, Optimize Content, and Measure Results to win on the content battleground.

Watch this video where Oracle, Adobe, Wellbiz Brands, and more discuss Content Marketing:

Wiley partners with best-of-breed solution providers like AdobeBrightEdgeOracle, and Salesforce, whose toolsets ensure that we are performing at our best.

You have to make sure your messaging is aligned across all channels, and more importantly, they’re all working together to achieve the common business goal; that’s an omni-channel strategy.

I feel as though I am constantly learning something new when I sign in.

I think if you’re not doing Content Performance Marketing, you’re missing the boat.