Content Performance Marketing
The Future of Content Marketing Lies in Performance
In today’s world brands are dedicating an average 39 percent of their marketing budgets to content marketing and producing 27 million pieces of content every single day. Each brand’s content is fighting a battle for consumer attention, and with this explosion of content the brands need to understand the relative content quality and performance bar.
As brands have become publishers, the digital world has become the most important distribution channel. The BrightEdge Content Performance Marketing platform helps brands Target Demand, Optimize Content, and Measure Results to win on the content battleground.
Watch this video where Oracle, Adobe, Wellbiz Brands, and more discuss Content Marketing:
With the BrightEdge Data Cube marketers can see which channels, content types and topics are performing, and which competitors are vying for market share. The Data Cube enables marketers to tap into the industry’s largest dataset, including billions of pieces of content, rich media, and social, at web-wide scale. Marketers can see both real-time and historical demand with the Data Cube Time Machine to understand effectiveness over time. These insights into consumer demand increase marketers’ success with a content strategy that is tailor-made for the target audience.
BrightEdge DataMind is our deep learning engine that injects actionable insights into our industry-leading SEO platform. Trained on 50 petabytes of data and billions of pieces of content Data Cube -- the industry’s largest content repository -- it analyzes data to instantly identify consumer trends, competitive threats and market shifts in real-time. DataMind is a powerful intelligence layer providing you with fresh, accurate and actionable insights to drive successful content strategies and win the moments that matter
A common challenge that many organizations face in the content creation process is the lag from when content is first published, to when it is optimized. This lag often means lost consumer attention, conversions, and revenue. BrightEdge Content Optimizer solves this challenge and bridges the gap between content creation and optimization. Now content and editorial teams can leverage the proven power of BrightEdge content recommendations and competitive analysis directly within Adobe Experience Manager (AEM) allowing them to easily create optimized content from day one.
At BrightEdge we’re committed to the success of every digital marketer. Leveraging the best practices of the community, we developed Ignite Campaigns to create an even playing field for all levels of digital marketers. Ignite campaigns illustrates the potential opportunity of existing content, with recommendations based on a brand’s competitors successful content strategies. With Ignite Campaigns marketers can easily optimize all their content with a guided workflow.
Now every marketer can tell their story by harnessing the power of all digital marketing data (BrightEdge data, analytics, and your own data). With StoryBuilder brands can build beautiful charts and dashboards in seconds, and answer questions on the fly such as, what is their Year/Year revenue and visit performance by channel, how has mobile grown, and what’s their historical global vs. local performance. With this data, marketers are able to measure their results in-real time, transform static data into insights, and insights into stories.
As digital media is consumed across multiple channels, formats and device types - simply creating content is not enough. It’s become increasingly important for marketers to understand the performance of their content within the context of the broader marketplace. Brands have no way of identifying the specific landing pages they are competing with across all their websites and brand properties. And, have no means of identifying which competitors are winning for each of their landing pages. With Landing Page Optimizer brands can ensure their landing pages win on the competitive content battleground.
Wiley partners with best-of-breed solution providers, like Adobe, BrightEdge, Oracle, and Salesforce whose toolsets ensure we perform at our best.
You have to make sure your messaging is aligned across all channels, and more importantly, they’re all working together to achieve the common business goal; that’s an omni-channel strategy.
I feel as though I am constantly learning something new when I sign in.
I think if you’re not doing Content Performance Marketing, you’re missing the boat.