What Is Anchor Text?
The term “anchor text” refers to a snippet of clickable text that takes a user to a web page. Anchor text masks hyperlinks—the “naked” address of the page that is linked to. It is distinguished from other words in a block of content by its color, which tends to be blue.
For example, “Mobilegeddon” is the anchor text in the following sentence: Google rolled out Mobilegeddon on April 21, 2015.
If you look at the HTML code, you will see the following:
Learn how to boost your rankings with anchor text.