What Is Anchor Text?

The term “anchor text” refers to a snippet of clickable text that takes a user to a web page. Anchor text masks hyperlinks—the “naked” address of the page that is linked to. It is distinguished from other words in a block of content by its color, which tends to be blue. 

For example, “Mobilegeddon” is the anchor text in the following sentence: Google rolled out Mobilegeddon on April 21, 2015. 

If you look at the HTML code, you will see the following:

<a href="https://en.wikipedia.org/wiki/Mobilegeddon">Mobilegeddon</a>

Learn how to boost your rankings with anchor text.