How to Create Topic Clusters?
How to create topic clusters?
Topic clusters will help you target particular topics and ideas on your website. This will help you demonstrate your expertise on the subject and give your readers plenty of resources to dive deeply into the topic at hand. As they start to explore the ideas, they have links and other material to follow and read so that they can continue to learn and see you as the expert.
Google also likes topic clusters because then the search engine easily understands your level of expertise on the subject. Google often uses semantically-related keywords to judge the depth of content produced. When a domain includes a number of related keywords, it judges that the content provides depth and a substantial examination of the topic for users.
To create topic clusters, you want to start by identifying the topic you want to cover. The main topic should focus around a keyword that has a high search volume. It should also be broad enough that there are a number of subtopics that you can identify that would allow readers to go deeper into the material.
Use Data Cube to help you identify your central topic as well as several subtopics. Use the search volume to help you gain a better idea about which topics are popular so you know what will interest readers.
Once you have done this research, organize your material. List your central topic and then your subtopics, or pillars, that you will use that dive into your central topic more deeply.
Then, as you begin writing, we recommend that you begin with the subtopics. This will help you organize your thoughts, determine which content gets covered in the subtopics, and create a better organizational strategies for the reader as a whole. Armed with this information, you will find it easier to then go back and create your main topical page. Overall, this will make the content easier for readers to digest and absorb. It will also help you avoid needless repetition.