Using Facebook to Build a Brand
It is an unfortunately common assumption for many businesses that social media, particularly Facebook, are just opportunities to stand on a soap box and broadcast your brand message to the millions of people who use the platform. When they does not work, many of these businesses will just give up and declare that Facebook does not work for them.
The trouble is that this is not the role of Facebook. People are not on social media to listen to sales pitches, they are there to be social with their friends and the brands they like. Customers today value brands that take the time to get to know them on a personal level, rather than acting as an impersonal corporation.
Facebook can help you build your brand by acting as a platform for you to engage with your followers, answer their questions and get to know their needs. By doing this, you build your brand and encourage brand loyalty.
How do I use build a Facebook community?
- Invite people to follow you on Facebook. Advertise your page wherever you go, including your website, your newsletters and your emails.
- Encourage existing followers to engage with your content. When your followers like or share your existing content, the material will then appear on the newsfeeds of all of their connections, which then increases your exposure and encourages more people to like your page.
- Engage with your existing followers. Be attentive to the site and respond to their questions and comments promptly. Ask questions of them and participate-- but do not dominate-- conversations that pop-up on your page.
How do I use this community to build my brand?
Once you have an established Facebook community, you want to use this group to build your base and increase your conversions.
- Host contests where people receive coupons in exchange for telling stories about their experiences with your brand or posting pictures of themselves with your products. This encourages people to make another purchase while also spreading brand reach through the participants’ posts.
- Offer special codes and giveaways exclusively for your social media followers.
- Offer insider tips about getting the most out of products or services in your industry-- make your Facebook page a valuable resource for people.
Facebook can be a valuable resource, but it is not just a megaphone for blasting your message. Use the platform to build your brand and you will see what makes social media as a marketing tool so popular.
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It is an unfortunately common assumption for many businesses that social media, particularly Facebook, are just opportunities to stand on a soap box and broadcast your brand message to the millions of people who use the platform. When they does not work, many of these businesses will just give up and declare that Facebook does not work for them.
The trouble is that this is not the role of Facebook. People are not on social media to listen to sales pitches, they are there to be social with their friends and the brands they like. Customers today value brands that take the time to get to know them on a personal level, rather than acting as an impersonal corporation.
Facebook can help you build your brand by acting as a platform for you to engage with your followers, answer their questions and get to know their needs. By doing this, you build your brand and encourage brand loyalty.
How do I use build a Facebook community?
- Invite people to follow you on Facebook. Advertise your page wherever you go, including your website, your newsletters and your emails.
- Encourage existing followers to engage with your content. When your followers like or share your existing content, the material will then appear on the newsfeeds of all of their connections, which then increases your exposure and encourages more people to like your page.
- Engage with your existing followers. Be attentive to the site and respond to their questions and comments promptly. Ask questions of them and participate-- but do not dominate-- conversations that pop-up on your page.
How do I use this community to build my brand?
Once you have an established Facebook community, you want to use this group to build your base and increase your conversions.
- Host contests where people receive coupons in exchange for telling stories about their experiences with your brand or posting pictures of themselves with your products. This encourages people to make another purchase while also spreading brand reach through the participants’ posts.
- Offer special codes and giveaways exclusively for your social media followers.
- Offer insider tips about getting the most out of products or services in your industry-- make your Facebook page a valuable resource for people.
Facebook can be a valuable resource, but it is not just a megaphone for blasting your message. Use the platform to build your brand and you will see what makes social media as a marketing tool so popular.