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Jim Yu
M Posted 9 years ago
t 3 min read

In the wake of Share14, our premier marketing event and the largest of its kind in the industry, we’ve experienced exceptional growth and innovation. As we head into the fourth quarter, we’d like to take this opportunity to give you, our customers and community, an update on BrightEdge and where we’re headed. We have reached an exciting point in the evolution of our company and a tipping point in the industry.

BrightEdge has raised $64 million to invest in product innovation and business growth to fuel expansion, which has enabled us to deliver more than 81 product releases to date. This is largely why we’ve seen more than 60 Fortune 1000 customers upgrade to our technology. We are honored to serve so many exceptional companies and proudly boast a rich roster of more than 1,000 direct customers - up from 650 at this time last year.

What’s more, BrightEdge is now working with the Top ten largest online retailers, nine of the Top ten largest hotel groups and eight of the Top ten technology companies. Our company has come a long way since its inception in 2007, and there are no signs of slowing down. Our continued success is in large part due to the core values that BrightEdge was founded upon; a culture of innovation and a commitment to making customers our No. 1 priority. We firmly believe that it is this very innovation and customer focus that sets BrightEdge apart from other solutions, and enables us to not only thrive, but also consistently delight and support our customers.

These values are in the DNA of our company and dictate every decision we make. This commitment to our customers — and the marketing community as a whole — necessitates rapid innovation, so we can help marketers navigate a constantly evolving field. Just this year, we introduced a new perspective on content performance marketing, revealed the Content Optimizer and Data Cube, and made our most powerful technology available to the entire marketing community with the BrightEdge Community Edition. This innovation has spurred our own internal growth at BrightEdge, allowing us to expand to six global offices — including London, Sydney and Tokyo — to support more marketers and helping us reach a major milestone of nearly 300 employees.

Despite all of our progress, our job of providing our valued customers with the best content performance marketing technology is far from over. We’re committed to supporting customers by offering not only content insights, but also educational experiences. This year, an incredible 1,500 marketers worldwide became BrightEdge Certified Professionals. These marketers are providing invaluable insight to their companies, and are helping the industry to progress from an era of “trial and error” to one backed by hard metrics and measurement.

At BrightEdge, we’re passionate about marketing. We know how challenging it can be to find success in this industry, and how great it feels when you do. That’s why we’re committed to supporting our customers at every step of the way — and why we continue to stay cutting edge. As we evolve even further, we’ll always remain dedicated to releasing new products and insights that give our customers the advantage in a crowded marketplace. We look forward to continuing our partnerships with such talented, innovative companies, and can’t wait for what the future holds!