SEO Keyword Rankings Guide

As search engines like Google add more elements to search result pages, including generative AI, effectively tracking your and your competitors' keyword rankings is more important than ever. Keyword rankings that drift even one or two positions can have dramatic impacts on your traffic and revenue from organic search. Knowing what keywords are driving the traffic and what conditions are leading to changes in rankings is critical for effective SEO. Today, SEOs need to not only understand how they rank in traditional organic results, but also how AI-powered elements like Google Generative Overlays, ChatGPT, and AI-first engines like Perplexity are sourcing results.

Check out our articles on keyword rankings to learn how to effectively track and optimize your positions across traditional and AI search.