The BrightEdge community is robust and always expanding. As the VP of Customer Marketing, my job is to launch and support programs that drive community relationships and marketing success. Here is an update on some of the most popular programs BrightEdge runs.
BrightEdge Product Certification—More than 7,000 Certified—50 New Product Training Videos Just Released
More than 7,000 people have passed the BrightEdge certification, making it the largest certified enterprise SEO community in the industry. BrightEdge Certified Professional is an often-cited requirement in job descriptions as more than 1,600 companies and 57 of the Fortune 100 companies use BrightEdge. This quarter we released a beta version of the Update Certification that covers: Home, New Settings, ContentIQ, Anomaly Detection, HyperLocal, Intent Signal, and Insights. New videos are available in the study guide link below the test link. We just published 51 new product training videos. To find the new videos and exam BrightEdge customers will: Log in, Go to Settings > Profile and Preferences > Get Certified, and then Certification Training Videos and after you review BrightEdge Update Certification 2018. We are updating all the training materials again for release in early Q4.
BrightEdge Certified Professional Group on LinkedIn—More than 4,250 Members
Once you pass the basic BrightEdge Certification, you can connect with the worldwide BrightEdge community and harness the power of more than 4,250 SEOs and content marketers. You can post a question, an answer, a job listing, or apply for a job. Post a question and leverage the knowledge and insights of thousands of SEOs from across the BrightEdge community.
BrightEdge User Groups—15 Groups Running Worldwide
BrightEdge launched the User Group program over a year ago in New York and it spread quickly across the worldwide community. There are now 15 cities up and running from London to San Francisco. The BrightEdge user groups are an intimate client-led event setting where our customers have the opportunity to meet other local platform users and share their experiences using the BrightEdge platform, research, case studies, SEO opportunities and challenges, search marketing best practices across industries and verticals, and more. User Groups are 2.5-hour meetings held at a customer site and are moderated by customers from two companies and BrightEdge employees. They occur 2 to 4 times a year as preferred by the members. The meetings can be over breakfast or dinner. Have a look at the User Group events page.
BrightEdge Webinars—More than 35,000 Views of Valuable Webinars on Range of Topics
Based on the overwhelming response we've received, we hardly need to remind you of these wildly popular online events. In 2018 the webinars are grouped into Digital Marketing, Content Marketing, and Elevating Marketing to make it even easier to find the ones that are right for you. Even better, all the webinars are available on demand at any time, which is great for people in different time zones. The interactive polls are still active during on-demand viewing, so you can have nearly the full experience of live webinars.
BrightEdge Awards— Awards Call for Nominations Are Open
The 2017 awards were presented at Share NY and Share London and were a huge success. The 2018 awards call for nominations is open and the awards will be presented at Share San Francisco on October 10. You can submit for yourself, a client, or a colleague. BrightEdge customer success managers can submit on behalf of their customers also. Here are the nomination categories for 2018:
- Innovator Award
- Performance and Results
- Michael Kirchhoff Technical SEO Award
- Digital Marketer
- Elevating Award
- Community Ambassador
- Best International
The criteria considered include detail about the problem and approach to solve it, specific BrightEdge functionality applied, and specific numeric business results. We recommend 200-400 words in the submission. There is no limit to the number of categories or campaigns to which you can apply. We look forward to reading about your success and good luck.
Customer Case Studies and Videos—39 Case Studies and 90 Videos Available on the Site
Seeing what customers do with the BrightEdge platform is always one of the highlights of marketing work. So many great brands share their stories to elevate SEO and help and inspire others in the community. Read SEO case studies about L'Oréal, Wiley, Twilio, WhiteHat, Adobe, Cleveland Clinic, Molecular Devices, Living Spaces, U.S,. Bank and many more.
A big thank you to all the customers who have taken the time to review BrightEdge on G2Crowd. Have a look at the reviews and share your opinion on the product and the service BrightEdge provides. Here's what Chad Hallert of Noble Studios had to say in his review: "The BrightEdge SEO platform offers access to a tremendous depth of insightful data that can be used to better inform your SEO strategies and ensure program success. We leverage the platform for virtually all of our SEO clients, and have found a benefit both in terms of the overall results; as well as our internal efficiency in identifying and executing on opportunities.
We've also found that the platform offers a large benefit to our content creators and copywriters, who now have a streamlined process that leverages BrightEdge to identify search demand and better understand what to write about based on the intent behind the customer's searches. This has made our content more effective both in terms of traffic and conversion." Please take a few minutes and share your BrightEdge experience on G2Crowd.
2018 Share Conferences—New York and London Are Done and San Francisco Is Next on October 10
BrightEdge is taking Share on the road again! Building on our 2017 momentum, the Share18 Global Insights Tour will be even bigger and focus on the key trends driving performance across search, digital marketing and content. Whether your focus is SEO, digital marketing, leading a team, or simply driving performance, our event has something valuable for everyone.
New Keynote Speaker for Share SF:
The main event will be in a one-day format including: keynotes, custom breakout sessions, panels, and of course—plenty of community networking! All of the content delivers insights and practical takeaways to elevate personal and professional marketing performance. On October 9, we will offer in-person platform training.Innovate, Inspire, Imagine the Possibilities. Join us at Share.
Come and join us in the BrightEdge community programs that meets your needs. And thank you for being our customer.