BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

The SEO Metrics That Matter Most

Knowing which KPIs – or key performance indicators – for SEO are the most important to track is crucial to the success of your organic strategy and can help guide future content creation. Today, 53.3% of online traffic comes from organic searches. Not only does this mean that SEO is more important...

What Is Click Through Rate? How Do I Maintain A High CTR?

Click through rate, or CTR, is a performance metric that helps you understand your audience and what content resonates. However, a good CTR doesn’t always mean higher conversions or better engagement with your site. If you have a high CTR but you’re not seeing purchases from those users, you are...

Live Event Structure Data Markup

Offline events have had no other option than to cancel due to COVID-19, and with good reason. In this time of crisis, safety and social distancing are of the utmost importance. However, there may still be an opportunity for event creators to "go online." Events held exclusively online are...

Boost Traffic With Evergreen Content

Creating content that consistently drives traffic to your site can be difficult and everyday blogging likely won’t be the way to do it. Evergreen content is targeted content written on a topic that is always going to remain relevant and is always driving traffic. For example, this could include ‘...

How To Write A Successful Blog Post

Writing can be time consuming, but the value in creating effective content can be seen in increased profits, lead generation, an uptick in traffic, and more. What's the secret to producing quality content, reaching your audience, generating high levels of organic traffic, all while...

COVID-19 Frequently Asked Marketing Questions

The novel coronavirus has had a tremendous impact on how customers engage with businesses and how organizations have adapted to interacting with consumers while still bringing in buyers. To help answer the questions our community has been asking about the importance of SEO and digital marketing, we...

Why SEO During COVID-19 Pandemic?

With over a million cases of the novel coronavirus, governments around the world have taken steps to limit how people interact. This has changed how people engage with brands and do business on a massive scale. Businesses that know how to adjust to the changing marketplace will not only strengthen...

Staying Engaged with a Virtual Team

Between 2005 and 2019 there was a 159 percent increase in remote work. As the internet has come to dominate such a large percentage of our daily lives, it has also begun to change how companies and employees interact and complete their work. It allows remote-friendly companies to seek out the...

Discover the Changes in Search Due to COVID-19

As the novel coronavirus continues to spread rapidly around the world, it has impacted how people work, socialize, and shop. In the presence of these changes, marketers want to make sure they stay abreast of the latest developments in the world of search. We encourage all members of our community...

Hreflang Best Practices

Brands who need to reach customers in different countries need to make sure that the content they produce is displayed correctly internationally. Content created for Spanish speakers in Mexico shouldn’t appear for those accessing the website in Spain. Here is what you need to understand about...

Advance your SEO and Budget your Time

SEO has become a critical part of marketing for any business who wants to build their online presence. Even for brick and mortar stores, 82 percent of smartphone users say that they will research products online before they buy something in person. B2B buyers also seek high-quality information to...

Technical SEO: Everything You Should Know About Sitelinks

As you make searches on Google, you have likely noticed the appearance of sitelinks. Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. These results are designed to help people better navigate your site by featuring the different areas...