BrightEdge SEO Blog

Advance your SEO and Budget your Time

SEO has become a critical part of marketing for any business who wants to build their online presence. Even for brick and mortar stores, 82 percent of smartphone users say that they will research products online before they buy something in person. B2B buyers also seek high-quality information to...

Gabby Regalbuto

Technical SEO: Everything You Should Know About Sitelinks

As you make searches on Google, you have likely noticed the appearance of sitelinks. Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. These results are designed to help people better navigate your site by featuring the different areas...

Gabby Regalbuto

Successful SEO is Possible with a Small SEO Team

Considering that 93 percent of online experiences begin with search, and that even 82 percent of customers about to buy something in store will still research online, brands today cannot afford to overlook the importance of SEO and creating a strong digital presence. Many...

Gabby Regalbuto

Featured Snippets are Valued by Google and Customers

Over the past few years, we have seen a number of changes to Google’s SERP. The search engine giant has worked to create a universal search results page that accurately targets the user intent, with the goal being that the user finds the SERP so helpful that they continue to return to the...

Gabby Regalbuto

Great Brand Management and How To Measure Success

With the competition that brands face online and in person, the reputation you have with customers can have an enormous impact on your bottom line. Learning how to cultivate positive feedback and nurture good customer interactions with brand management becomes essential. Customers look to online...

Gabby Regalbuto

Best Practices For Lead Generation and Routing

Ninety three percent of B2B buying processes begin with a search, making the information that brands publish critical to the success of their organization. Strong lead generation strategies and practices can build businesses, while errors and mistakes can result in poor ROI and countless sales left...

Gabby Regalbuto

Google Core Update for January 2020

Gabby Regalbuto

Best Digital Marketing Books 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. I guess in the digital era, these topics are more often being covered in posts and ebooks. However, if you are reading this post then you, like me, prefer good old...

Erik Newton

Why SEO - Top 15 Reasons to Focus on SEO in 2020

Why SEO? This is a question SEOs and digital marketers face inside and outside the marketing organization. SEO has been around for more than a decade and a half and now makes up a gigantic share of traffic for successful websites. In fact, research by BrightEdge shows organic search is the...

Erik Newton

Using The News Cycle for Valuable Customer Insight

The news cycle has become a critical part of our world today. According to customer insight from The Media Insight Project, nearly half of Americans have signed up for news alerts on their devices and 78 percent of smartphone users turn to their devices to stay updated on the latest headlines...

Gabby Regalbuto