BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

Complete Your Mobile SEO Strategy With This Guide

Beginning in September 2020, Google will be switching to mobile-first indexing for all websites. Currently, 70% the sites appearing in Google SERPs are already mobile-friendly. Is your site ready for mobile-first indexing? What is mobile SEO?   Mobile SEO is the practice of optimizing...

An Overview of HTTP Status Codes

HTTP status codes are easy to understand but the issues that arise they identify can be complicated to fix. Monitoring the status codes and addressing issues are critical to long-term performance of your website. What is an HTTP status code?   Every time you visit a website, such as...

Rank For Lawyer SEO Terms Relevant To Your Firm

How should law firms do SEO? The legal vertical is one of the most competitive in search, and for good reason. Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty...

SEO Now Research For B2B Tech

As states rolled out social distancing orders, BrightEdge began a deep dive into the digital world and the shift in search behaviors. We discovered that SEO is more important now than it ever has been before. We also discovered where search trends are headed in the future. In this installment of...

Search Insights For The Financial Industry

As businesses use their digital presence to communicate with consumers, the keyword “SEO” hit a new high in April 2020 with 1.5 million monthly searches. Brands are leveraging SEO more than ever to increase organic traffic over the last few months and for good reason.  Digital marketing...

The Importance of SEO For E-commerce and Retail

SEO is more important now than ever before as search trends and buying behaviors continue to change throughout this era of uncertainty. In a continuation of our BrightEdge Research series, today we’ll look at how COVID-19 has affected search behavior and heightened the importance of SEO. E-...

SEO Now For Higher Education

If at the start of 2020 we could have known that our lives would be dramatically changed, could we have been more prepared for the events that have taken place over the last few months? COVID-19 has taken over the lives of most of the world and while families work to develop some type of normalcy,...

Live Event Structure Data Markup

Offline events have had no other option than to cancel due to COVID-19, and with good reason. In this time of crisis, safety and social distancing are of the utmost importance. However, there may still be an opportunity for event creators to "go online." Events held exclusively online are...

Boost Traffic With Evergreen Content

Creating content that consistently drives traffic to your site can be difficult and everyday blogging likely won’t be the way to do it. Evergreen content is targeted content written on a topic that is always going to remain relevant and is always driving traffic. For example, this could include ‘...

How To Write A Successful Blog Post

Writing can be time consuming, but the value in creating effective content can be seen in increased profits, lead generation, an uptick in traffic, and more. What's the secret to producing quality content, reaching your audience, generating high levels of organic traffic, all while...