BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

Short vs. Long Content: What’s Best for SEO?

Short-Form vs. Long-Form Content: What Do Search Engines Want? Which is better for ranking in search engines, long or short content? If you’ve been in the search game for more than a minute, you’ll have encountered that question.  Seasoned search engine optimizers (SEOs) would be...

Strategizing for Intent: An SEO Guide

Optimizing for intent leads to increased performance across the board, whether measured in terms of content engagement, rankings, or conversions. It’s a core part of a successful search engine optimization (SEO) strategy.  However, many companies adopt a faulty approach when it comes to...

The Intersection of Accessibility and SEO

Believe it or not, website accessibility is often overlooked when it comes to strategic planning and SEO basics. According to World Bank, 15% of people across the world are living with a disability. Websites like Domino’s had to pay out big bucks for accessibility issues due to their site being...

SEO BrightNow: August 30, 2022

On August 18th, Google announced the roll-out of a major algorithm change called the “helpful content update.” It has the potential to be a big one and affects whole sites rather than individual pages.  Some search engine optimization (SEO) experts have suggested that it might impact...

The Democratization of SEO: A Practical Guide

To be in lockstep with Google’s algorithms, SEOs are now working with other teams to accomplish their goals, whether it’s user experience (UX), development, media or something else. This process is what’s referred to as “SEO democratization.” With the increased emphasis that Google and other...

Google Announces Helpful Content Algorithm Update

What is it?   On August 18th, Google announced that it would launch an update to its search algorithm called the "Helpful Content Update." According to Google, this is part of a broader effort to help searchers see more original content written for humans, instead of search engines....

9 Tips for Bulletproof SEO: Algorithm-Proof Your SEO Strategy

A well-executed search engine optimization (SEO) strategy helps you spread your brand message, promote your products, and speak directly to the needs of your audience. Over the last several years, a growing number of businesses have sought to “algorithm proof” their optimization methods. Instead...

SEO Bright Now: August 15, 2022

Summer is in full swing. However, it doesn’t look like the algorithm engineers at Google, Microsoft, and the like have taken this as a cue to go on vacation. There have been many important changes over the last two weeks, and many SEOs will welcome the opportunities they bring. Here’s your twice...

Mobile SEO: Why It’s Important and How to Optimize Your Site in 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. And some of our clients consider that figure to be a conservative one.  Google has increasingly moved towards a model that...

SEO Bright Now: July 29, 2022

The previous two weeks have seen a number of interesting and important changes from Google, with particular relevance for marketers and e-commerce merchants. There are lots of small practical changes for you to make that should, when combined, lead to a noticeable increase in rankings and traffic....