BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

SERP Rankings Are More Important Now For The Buyer's Journey

Update: This blog has been updated with 2020 data and information. The buyer’s journey used to be a simple circular route from Awareness to Consideration to Purchase and (hopefully) back around again. Digital has transformed the buyer’s journey into a complex maze of multiple...

Organic Search Is An Invaluable Business Intelligence Tool

Businesses have had to make drastic changes this year to accommodate the new normal. Likewise, consumer needs and concerns have also zig and zagged this year. This dynamic is quickly creating new market realities and navigating them requires businesses to put a greater focus in their...

All About Bing! Bing Image Search, Bing Webmaster Tools & More

It’s hard to believe that Bing has been around for over 10 years now. As an alternative to Google and the default search engine for Microsoft products, Bing enjoys a respectable 36% US desktop search market and has a growing international search audience in the UK, France, Norway, Germany, Sweden,...

A Guide To Building A Strategy For Local Citations

What are local citations? Citations are online references to a local business displaying company info which can include their name, address, or phone number, or NAP. Citations can be found in the form of virtual business directories, review sites, local blogs, etc. and help influence local...

Beyond the Metrics: Analyzing User Engagement

User engagement is not often a high enough priority for digital marketers, and that is both a big mistake and a big opportunity. Many reports focus on traffic, revenue, keyword rankings (and of course DataCube score), but user engagement metrics are usually an afterthought. Unlocking the value...

Increase Your Domain Authority With Quality Backlinks

Backlinks are foundational to SEO and play an influential role in search engine ranking. If you are a trusted website that receives backlinks from other sites, search engines like Google will also see you as trustworthy. This will give your pages better opportunity at ranking well, improve your...

What Is Click Through Rate? How Do I Maintain A High CTR?

Click through rate, or CTR, is a performance metric that helps you understand your audience and what content resonates. However, a good CTR doesn’t always mean higher conversions or better engagement with your site. If you have a high CTR but you’re not seeing purchases from those users, you are...

A Guide to Structured Data

Marketers, developers and search engine optimization specialists have been talking about structured data since before 2011, when Google, Bing, Yahoo! And Yandex decided to collaborate on and support an open source platform to define entities and their attributes. This collaboration led to the...

Use SEO and PPC Together For Maximum SERP Real Estate

While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC? SEO (search...

Complete Your Mobile SEO Strategy With This Guide

Beginning in September 2020, Google will be switching to mobile-first indexing for all websites. Currently, 70% the sites appearing in Google SERPs are already mobile-friendly. Is your site ready for mobile-first indexing? What is mobile SEO?   Mobile SEO is the practice of optimizing...