BrightEdge SEO Blog

Best Digital Marketing Books 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. I guess in the digital era, these topics are more often being covered in posts and ebooks. However, if you are reading this post then you, like me, prefer good old...

Erik Newton

Why SEO - Top 15 Reasons to Focus on SEO in 2020

Why SEO? This is a question SEOs and digital marketers face inside and outside the marketing organization. SEO has been around for more than a decade and a half and now makes up a gigantic share of traffic for successful websites. In fact, research by BrightEdge shows organic search is the...

Erik Newton

SEO Jokes - SEO Humor for 2020

Humor is a great way to connect with an individual or an audience. Industry-specific jokes have the additional benefit of reinforcing the identity of its members by requiring industry knowledge to appreciate the joke or the pun. At BrightEdge I introduce the marketing demand generation group...

Erik Newton

SEO and Omnibox Answers

Since Google launched their Chrome 69 update, many users have noticed an entirely new use for the omnibox. Here is what we wanted to share with our community about this development and how it can impact their SEO strategy. What is Chrome’s omnibox? On Google Chrome, the omnibox is where you...

Gabby Regalbuto

What is Page Speed in SEO? 9 Best Page Speed Fixes

As the internet has matured, so have the expectations of customers. They expect websites to load within seconds and they want to start interacting with them nearly instantly. Google has found that 53 percent of mobile users will click off a site that does not load within 3 seconds, which means that...

Kirsten Soos

How to Develop a Content-Driven Backlink Strategy

When search engines evaluate websites, they do not only look at the content on a particular page but also how that page connects to the rest of the digital ecosystem. How other websites and reputable brands engage with your site gives the search engines valuable signals about the authority of your...

Gabby Regalbuto

Optimizing Images for SEO

Why do you need optimized images? Page speed, performance, user experience, and mobile to name just a few: Heavy images slow down your site, plain and simple. And speed is very good for SEO. Customers expect website pages to load nearly instantly. In fact, 53 percent of customers will click...

Kirsten Soos

What Does Relevant Mean For Today’s Natural Language Processing and SEO?

Recent Google algorithm updates have made it clear that Google is evolving what it means to be relevant. Sites that used to rank at the top for years have increasingly found themselves down a few places and losing traffic. What is natural language processing for search queries? It’s generally...

Erik Newton

Google BERT Algorithm Update: What Is It?

In October, Google released its newest and largest algorithm update since RankBrain – BERT. So, what exactly is BERT and does it matter to your SEO? BERT – Bidirectional Encoder Representations from Transformers – is a neural network-based technique for natural language processing and has the...

Erik Newton

Chrome Makes SEO Title Tags Much More Visible on Hover

Chrome updated recently and now when you hover over a tab with your mouse it pops up a very prominent card with your full title tag and url. Previously, the title tag would display on hover but on a much smaller card. This change makes it easier for your visitors to read and gives you...

Erik Newton